The story that brings this collection to life—darkness, light, speed—required more than talent and finding the right color pallet. Our design team, working hand-in-hand with our partners, quite literally invented a new black and red chameleon shifting pigment and painting process.
Darkness is achieved through a bottomless black, with speed embodied by deep red, a color that represents energy, power, and vitality. Together, they create the Speed of Light’s shimmering, shifting chameleon paint. Inspired by ancient urushi painting techniques of the far east, these bikes and equipment reflect the pigment like a sumptuous lacquer, ever-changing at the speed of light.