{"storyHtml":"<div class="col-sm-12 col-lg-4 storytile">\n <a href="/se/en/stories/turbo-creo-evo">\n <div class="storytile__image lazy" data-src="/medias/TRBO-808-EvoVideo-Hero-Mobile-640x600.jpg?context=bWFzdGVyfGltYWdlc3w1NDMzNzR8aW1hZ2UvanBlZ3xpbWFnZXMvaDgyL2g2MS85MDAxNzQwNzk1OTM0LmpwZ3w4ZTU3NDk2MmUwM2MwZGQzODY3ODE5ZmViMTk0OWE3MmIxNjU2ZmY1MWY4NTZhNWVjZTNmYzE5ZDhkZjk0ZTdh"></div>\n <div class="storytile__info">\n <h5>Turbo Creo SL EVO</h5>\n <div class="story-body-title">It's A Whole New Sport</div>\n <p>The new Turbo Creo SL doesn’t stop being the new benchmark in e-road performance just because the pavement ends. The Turbo Creo SL EVO, and its gravel-ready builds, will take you off the beaten track farther and faster than you ever imagined possible. Flatten any mountain—dirt, gravel, or tarmac.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/se/en/stories/tools-of-the-tour">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2792-2019-tdf-SL-Spiff-1280x1200.jpg?context=bWFzdGVyfGltYWdlc3w0NDM0MDd8aW1hZ2UvanBlZ3xpbWFnZXMvaDA5L2hhMi84OTk3NzkzNTYyNjU0LmpwZ3xhNTc2MWY5NGMzNDY4Njk2YTkzNTVmNWJhMmY3ZGU2MWFhN2U0MmMyYzU0Y2FkYmM3Y2RjYjcwMTc3ZWIyNzcz"></div>\n <div class="storytile__info">\n <h5>What the Pros Ride</h5>\n <div class="story-body-title">Tools of the Tour</div>\n <p>You name it, the Tour’s got it. And to battle its crazy conditions, only the best equipment will do. Here, you can see what the world’s fastest riders use, and then stock-up till your heart's content.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/se/en/stories/beyond-gender">\n <div class="storytile__image lazy" data-src="/medias/BRD-5579-ProductPhilosophy-SLP-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wxNTMyODZ8aW1hZ2UvanBlZ3xpbWFnZXMvaDFiL2hjOS84OTQ0ODY1NjczMjQ2LmpwZ3w4NGQ5Mzk5Y2E4MTdkMDQ3YTBiOTIxODgwZmZjYWE1NGI3Yjk0ZGU5MzljYzZiMWJmMGFlMjljMjM0MDg3NzVk"></div>\n <div class="storytile__info">\n <div class="story-body-title">Beyond Gender</div>\n <p>We design for the individual, and our philosophy is simple: Don’t make a difference where there isn’t one. When there is, we invest heavily in research and development. We’ll only make male- or female-specific products when there’s data to support the decision and a true performance benefit.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/se/en/stories/roubaix-history">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2553-SL-History-Spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3w5ODgzNHxpbWFnZS9qcGVnfGltYWdlcy9oNTYvaDcyLzg5NDQ4ODg0Nzk3NzQuanBnfDA3ODk1YjA2MjlmNzJmZWNiYmU1OWZlN2Q3MWRlM2I0NmRkZjAwZWRkZDM5MDU0Mjc0ZTRhZjNiN2YxMzUxNzQ"></div>\n <div class="storytile__info">\n <div class="story-body-title">History of the Roubaix</div>\n <p>No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image lazy" data-src="/medias/MTB-1899-Home-Hero-2880x1620.jpg?context=bWFzdGVyfGltYWdlc3w0NDI0OTN8aW1hZ2UvanBlZ3xpbWFnZXMvaGUwL2gwYi85MDEzMDg5NTMzOTgyLmpwZ3wwZGRmZjVlODQwNTM1OWE0YjBmYTg4ODI4YjYxNWJjOWYzOTRkODZjN2FjNjI5NmI4NDRhY2Y2NDA0YmUzYmZk"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">Fast As...</h5>\n <h2 class="c-hero__title">The All-New Enduro</h2>\n <div class="c-hero__copy"><p>The new Enduro climbs quickly, yet mobs down the nastiest descents at what should be terrifying speeds…with utter calm. It’s a radically new beast, sporting a Demo-inspired chassis, more travel, and geometry that keeps you in control when you bite off more than you can chew. Hell, it even looks fast in a library.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='EnduroCMSLink3'>\n \n\n\n\n\n\n\n\n\n\n \n \n \n \n\n\n<a href="/stories/enduro" title="Learn More" class="btn btn-primary">Learn More</a>\n</div>\n </div>\n</div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/se/en/stories/sworks-exos">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2475-Hero1-mobile.jpg?context=bWFzdGVyfGltYWdlc3w5MDk2NTN8aW1hZ2UvanBlZ3xpbWFnZXMvaDFlL2hlNS84OTE1NDMzNzUwNTU4LmpwZ3xiNTJiMDE4YTRlODYyNzIxZmRjOTExYTlkYzhlNWI1YjRjZTkwMmMzYjBmOGFkMzdmMmFkMmVlNDQ3MjIzYTgx"></div>\n <div class="storytile__info">\n <h5>THE SPEED OF LIGHT</h5>\n <div class="story-body-title">INTRODUCING S-WORKS EXOS</div>\n <p><p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/se/en/stories/down-under-collection">\n <div class="storytile__image lazy" data-src="/medias/down-under-collection-Home-SubHero-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxMDk0MDF8aW1hZ2UvanBlZ3xpbWFnZXMvaDE5L2gzNC84OTA3NTM1MDg5Njk0LmpwZ3xmMDllODhkZmZjMmYzYThhNzEyYzdhOGYzYTEzYjljMTBmNzgxOGMyZTYwM2YzOWE2ZjgwZTdkMmRjNjk0MGQy"></div>\n <div class="storytile__info">\n <h5>You call that a collection? This is a collection.</h5>\n <div class="story-body-title">Down Under Collection</div>\n <p>You’ve come to the end of the road...phew! We promise the scroll’s over, and if you’re ready to daydream about Australian sunsets, warm weather, and sandy beaches, dig into this collection. Even on the nastiest training days, your brain will be riding through warmer times.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/se/en/stories/recon">\n <div class="storytile__image lazy" data-src="/medias/BRD-4426-SW-Recon-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wyNTQ5Mjl8aW1hZ2UvanBlZ3xpbWFnZXMvaDdkL2gzMy84ODk4NjM1NzU5NjQ2LmpwZ3w4YjFhMTE1ODU5Nzg2Y2U2MTgzYmQ3ODU0MzRiN2RmOWJjZTIzNDI0NGMwZDk4ZjRhMGNkNTk0YmVlZWZjMzRm"></div>\n <div class="storytile__info">\n <div class="story-body-title">S-Works Recon</div>\n <p>Thirty years is a hell of a long time to obsess over the perfect shoe. Then again, the result is a hell of a shoe—say hello to the S-Works Recon. Incredibly lightweight, rugged and almost freakishly cozy, Recon is the perfect shoe for anyone seeking speed over dirt, gravel or mud.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image lazy" data-src="/medias/MTB-1826-SL-Hero-2160x1215.gif?context=bWFzdGVyfGltYWdlc3wxMTc3ODU1fGltYWdlL2dpZnxpbWFnZXMvaGY4L2g3MS85MDA5MTMwMzA3NjE0LmdpZnwzZWE1MWQ2OWJmMjE5MDcwYTJiODhmNTczNjdlOGM0ZTE5OTcwMDU1ZThlZGRmYTdlN2FlYzBlNjQwNjIyYjk1"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">The New Epic Hardtail</h5>\n <h2 class="c-hero__title">The Game-Changer</h2>\n <div class="c-hero__copy"><p>The lightest production hardtail on earth is also the most capable and comfortable racing machine ever created.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='NewEpicHardTailCMSLink3'>\n \n\n\n\n\n\n\n\n\n\n \n \n \n \n\n\n<a href="/stories/epic-hardtail" title="Learn More" class="btn btn-primary">Learn More</a>\n</div>\n </div>\n</div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/se/en/stories/epic-evo">\n <div class="storytile__image lazy" data-src="/medias/epicevo-storylanding-spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3wyNjg3MDZ8aW1hZ2UvanBlZ3xpbWFnZXMvaGYzL2hkZi84ODY2ODkwNTE0NDYyLmpwZ3w5N2MxOWJlYzlhZmY1NDFhZmRkMTk4ZjMzZDczM2EyYzg2ZjNkMGQxZGI2MTgxMWUyYmExNDAwY2Q2OWIzZTlj"></div>\n <div class="storytile__info">\n <h5>A MORE "EPIC" EPIC</h5>\n <div class="story-body-title">Introducing the Epic EVO</div>\n <p>Fast—it’s been the Epic’s calling card for more than a decade. And in that time, it's rocketed more World Champions, Olympians, and everyday racers to the podium than any bike in its class. Racing between the tape, however, isn’t the only way to worship at the altar of speed. Long, fast rides, marathon races over technical terrain—consider these the Epic EVO’s domain from now on.<p>\n </div>\n </a>\n </div>"}