It's You Only Faster

Turbo: It's You Only Faster

Power Cranks

Nothing is lighter, faster, and better handling


If you want to go fast, like go fast everywhere, this is the bike. This is the bike that's made for everything from Grand Tours to your local fondo, and with a ground-up redesign, a heavy dose of aero wizardry, and of course, disc brakes, our "most complete race bike" is, well, even more complete.

New Kid On The Block

Riding bikes is a continuous journey of learning—not just skills, but discovering what you’re capable of. Over the next three months, we’re focusing on learning, so if you’re new to bikes or just looking to sharpen your bike skills, this is the place for you.

New Tarmac

New Tarmac


Worth it

S-Works 7

What makes the perfect cycling show? Is it exceptional power transfer? Superior comfort? Undeniable style? The simple answer is "yes" to all of the above. With the S-Works 7, you get a shoe with no compromises.

S-Works Evade

Countless tunnel hours. Numerous iterations. One goal: Make the fastest road helmet in the world faster and cooler. We wouldn't be here if we didn't do it.

Pure Cyclocross Race

The All-New CruX

Fun. Crazy. Sufferfest. No matter how you describe ‘cross, there’s no denying that it’s a good time and a precursor to the long winter to come. And this season, we're giving you two thumbs up to go ahead, drift that sand pit, and take that beer hand-up—just make sure you're doing it on the all-new CruX.