Let's Keep Pedalling

Specialized Cadence

A brand new social platform for Specialized riders to connect with one another and the brand.

12.12 Sale

Get 30% off across the Roubaix range

From the Roubaix Sport to the creme-de-la-creme S-Works Roubaix Frameset, purchase any member of the Roubaix family online at a limited time offer of 30% off.

Christmas 2018

Gifts for the Young & Younger

This Christmas, buy a kid's bike and get 20% off an accompanying item. No kidding! (pun intended...)


The Sagan Collection

Like the man himself, the Sagan Collection masks complexity and power with a seemingly subtle exterior. Take a closer look, though, and the reality of each piece becomes clear: Its understated aesthetic is hiding the highest performing gear in the world. This is the Sagan Collection.

S-Works Recon

Thirty years is a hell of a long time to obsess over the perfect shoe. Then again, the result is a hell of a shoe—say hello to the S-Works Recon. Incredibly lightweight, rugged and almost freakishly cozy, Recon is the perfect shoe for anyone seeking speed over dirt, gravel or mud.

Black Friday 2018

Black Friday 2018

11.11 Promo and more

Singles Day Frames Launch

This 11.11, you can now shop for frames online.

It's You Only Faster

Turbo: It's You Only Faster

Roval Road Wheels

Fastest on Paper, Fastest on Everything

You don’t have to look at a spec sheet to realize that Roval wheels are masterpieces of engineering. Not just faster on paper, but on every terrain and surface whether you ride road or mountain.