{"storyHtml":"<div class="col-sm-12 col-lg-4 storytile">\n <a href="/pe/en/stories/turbo-creo-evo">\n <div class="storytile__image lazy" data-src="/medias/TRBO-808-Creo-Evo-Spiff-1280x1200.jpg?context=bWFzdGVyfGltYWdlc3w1MjQ5NDh8aW1hZ2UvanBlZ3xpbWFnZXMvaDgwL2g0OC85MDM1OTY4MzE1NDIyLmpwZ3w4ZDU1NWU2YjRhMmIzMWExZGUyMjhmZGQ4YzY2ZDBjYjQ0N2UwZGExZTdmMTc0ZjE4MmYxNjJjODAzZjJhZmMx"></div>\n <div class="storytile__info">\n <h5>Turbo Creo SL EVO</h5>\n <div class="story-body-title">It's A Whole New Sport</div>\n <p>The new Turbo Creo SL doesn’t stop being the new benchmark in e-road performance just because the pavement ends. The Turbo Creo SL EVO, and its gravel-ready builds, will take you off the beaten track farther and faster than you ever imagined possible. Flatten any mountain—dirt, gravel, or tarmac.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/pe/en/stories/tools-of-the-tour">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2792-2019-tdf-SL-Spiff-1280x1200.jpg?context=bWFzdGVyfGltYWdlc3w0NDM0MDd8aW1hZ2UvanBlZ3xpbWFnZXMvaDQyL2hlOC84OTk3ODEwODk2OTI2LmpwZ3xjMmJjZDlkZWQ2NTU3YmJmMmNhNDM2MzEwMjMyYzkyYjVmOWJmMjg3MWVkY2MzOGRhYThhY2RiNzE5MjdjNmYw"></div>\n <div class="storytile__info">\n <h5>What the Pros Ride</h5>\n <div class="story-body-title">Tools of the Tour</div>\n <p>You name it, the Tour’s got it. And to battle its crazy conditions, only the best equipment will do. Here, you can see what the world’s fastest riders use, and then stock-up till your heart's content.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/pe/en/stories/roubaix-history">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2553-SL-History-Spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3w5ODgzNHxpbWFnZS9qcGVnfGltYWdlcy9oNzYvaDEyLzg5NDQ4OTQ3NzEyMzAuanBnfDE5NmE1YTJmYTA1OTdhOTM3NjkyMDgyMGU0MjkzMTAwMGEzMjk3OTgyY2UxM2VmYmMwNjE0MzYzZTlhMjE2NGQ"></div>\n <div class="storytile__info">\n <div class="story-body-title">History of the Roubaix</div>\n <p>No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/pe/en/stories/beyond-gender">\n <div class="storytile__image lazy" data-src="/medias/BRD-5579-ProductPhilosophy-SLP-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wxNTMyODZ8aW1hZ2UvanBlZ3xpbWFnZXMvaGU0L2hiMy84OTQ0ODcxNTA1OTUwLmpwZ3w2MDdjNjYwODk5M2E1ZWI2OWIxYzZlYWJmYjRkOGI2NDQ1ZTk1NjM0NGI4MjFiNmE3Yzg3MTNiM2NkZGUzN2Qw"></div>\n <div class="storytile__info">\n <div class="story-body-title">Beyond Gender</div>\n <p>We design for the individual, and our philosophy is simple: Don’t make a difference where there isn’t one. When there is, we invest heavily in research and development. We’ll only make male- or female-specific products when there’s data to support the decision and a true performance benefit.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image lazy" data-src=""></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">All-New Turbo Kenevo</h5>\n <h2 class="c-hero__title">The Power To Ride Bigger Trails</h2>\n <div class="buttons-set ">\n <div data-promotion-ic='NewTurboKenevoCMSLink4'>\n \n\n\n\n\n\n\n\n\n\n \n \n \n \n\n\n<a href="/stories/turbo-kenevo" title="Learn More" class="btn btn-primary">Learn More</a>\n</div>\n </div>\n</div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/pe/en/stories/new-sirrus">\n <div class="storytile__image lazy" data-src="/medias/CORE-443-SirrusX-Spiff.jpg?context=bWFzdGVyfGltYWdlc3w0ODk0NTR8aW1hZ2UvanBlZ3xpbWFnZXMvaGI4L2hlNy84OTEyMDIyMjc0MDc4LmpwZ3xmOGZiYzViZDZlYTZlZWRhNGI1MzUxZDk2ODhjODM3NmYzNGU4MzEwMzI0ZDlhNzc2NWUyNmJlMTBhMWJlZmRj"></div>\n <div class="storytile__info">\n <h5>REAL FIT. REAL FAST.</h5>\n <div class="story-body-title">Hey, Sirrus</div>\n <p>You have places to go, people to see, and fitness goals to achieve. We get it—life moves pretty fast, so it's a good thing we made the Sirrus to help you with all of it. Wherever you're heading, Sirrus will take you there.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/pe/en/stories/ruby-isaac">\n <div class="storytile__image lazy" data-src="/medias/IMG-9115.jpg?context=bWFzdGVyfGltYWdlc3wyNjYwNzV8aW1hZ2UvanBlZ3xpbWFnZXMvaGE3L2g1NC84ODU2MDExNjY5NTM0LmpwZ3w4YjA5OThiZjgwZWE3ZDliYjI2M2VmNGZjM2I0NzhlNTM1NzcyOTNmN2Y3ZDUxMzNkYTA5MzY1MWJmZGY3MDQ0"></div>\n <div class="storytile__info">\n <div class="story-body-title">Littlest Ambassador</div>\n <p>Ruby Isaac won't back down—she's got dreams to chase and energy to burn. Gutsy and fierce, she's determined to go as fast as she possibly can on two wheels, ride her way to the Olympics, and inspire other kids to get into cycling along the way. Dream big, Ruby—you've got this.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/pe/en/stories/cross-tracks">\n <div class="storytile__image lazy" data-src="/medias/A9200226.jpg?context=bWFzdGVyfGltYWdlc3wxNjQxNDh8aW1hZ2UvanBlZ3xpbWFnZXMvaGMwL2gyNC84ODU1NDQxMzQyNDk0LmpwZ3xkY2Q1NGRhMzIwMzM3Y2Q0ZjQyYzJjNzBmZjhmZTQyMGZkZTAzYTNlMjFkOGQ3NzRjYWM3MDVhMmU3NDMwMjg1"></div>\n <div class="storytile__info">\n <div class="story-body-title">'Cross Tracks</div>\n <p>There’s the race, and then there’s what gives the race its personality. Join us as we undertake a different kind of UCI World Cup course preview, from the spirited fields in the USA to the hallowed cyclocross stomping grounds of Belgium and beyond.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image lazy" data-src=""></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">Performance At Every Level</h5>\n <h2 class="c-hero__title">Passing The Torch</h2>\n <div class="c-hero__copy"><p>It’s a phrase that means to pass wisdom, knowledge, and expertise to another, but with Torch road shoes, it’s not just symbolic. We take innovations, refined through developing shoes for the world’s best athletes, and pass them on to you. Performance at every level—which Torch will you take?</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='TorchShoesCMSLink4'>\n \n\n\n\n\n\n\n\n\n\n \n \n \n \n\n\n<a href="/stories/torch-shoes" title="Learn More" class="btn btn-primary">Learn More</a>\n</div>\n </div>\n</div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="">\n <div class="storytile__image lazy" data-src="/medias/stumpjumper-storylanding-story-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxMDEwNjR8aW1hZ2UvanBlZ3xpbWFnZXMvaDViL2hmZS84ODQ4NjQ1ODQ5MTE4LmpwZ3w2YTA1OThjZmIwMWNhZjQyNjMxZGM1YzNmZTliYmMxMmU0OTNhOTcxY2ZiZjk0NWNlYzRhNmMxMDE1ZmRmNTIw"></div>\n <div class="storytile__info">\n <h5>The Ultimate Trail Bike</h5>\n <div class="story-body-title">Introducing The All-New Stumpjumper</div>\n <p><p>\n </div>\n </a>\n </div>"}