No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.
Let’s Work Together
This might be the playlist era, but do you remember getting handed an actual mixtape? There was this rush of excitement and anticipation—a feeling of familiarity stepping into someone else’s brain and loving what you heard? It made it so easy to get lost and inspired by the music. And when our designer, Kayla Clarot, found herself longing for this sense of connection, she bottled-up these emotions into something tangible. We call it the Mixtape Collection—bikes and gear that celebrate what brings us all together.
THE SPEED OF LIGHT
Lightness is more than just lightweight. It’s when agility’s met with power. It’s when simply looking at your shoes, of all things, motivates you to ride.
Red Hook Crit Collection
You saw it at the Red Hook Crit: Brooklyn and London Nocturne, and now, it’s finally here—the 2018 Red Hook Crit Collection. Collaboratively designed with contemporary artist Michael Reader, this collection brings bright colors and design elements that can't be mistaken out on the road. Move fast…this collection always goes as fast as a crit.
What the Pros Ride
The first week of the Tour has been nothing short of organized chaos. Fast sprints, punchy climbs, hot days, Roubaix cobbles—you name it, they’ve done it. And to battle these crazy conditions, it's taken an army of equipment from Yours Truly. Now, you can see what the world’s fastest riders are riding, and then stock-up to your heart's content.
Ruby Isaac won't back down—she's got dreams to chase and energy to burn. Gutsy and fierce, she's determined to go as fast as she possibly can on two wheels, ride her way to the Olympics, and inspire other kids to get into cycling along the way. Dream big, Ruby—you've got this.