Rider-First Engineered™ Rider-First Engineered™ The Rider-First Engineered™ philosophy is a size-specific approach to frame construction that ensures every frame performs flawlessly. This is achieved through a mix of extensive data acquisition, expert feedback from professional riders, and a meticulous approach to carbon construction. Aero is Everything Aero is Everything When we say that "aero is everything," we mean it. That's why we built our own Win Tunnel that plays a part in every design, from fenders to the Venge. And when matched real world data from world-class athletes, our engineers are uniquely poised to bring aero gains to every element of your ride. The Adventure Dispatch The Adventure Dispatch The rules of adventure are simple: there are no rules. But for the inspiration to get out and explore, we've always found that by surrounding yourself with inspiring people, you can't help but become inspired. With our new documentary series, The Adventure Dispatch, we'll follow those that motivate us to get outside and push past the confines of the everyday, seeing what fuels their wanderlust passion. So come on the journey with us—it's going to be one hell of an incredible ride. Route Scout Route Scout For every race, there's a symbiotic connection between a city, a series of roads, a whole fanatic culture of cycling fans and locals—all of which comprise the unseen fabric of the race itself. Route Scout serves to tell these stories, getting to the heart of what it means to unapologetically love road racing and everything that comes with it. The Pro-Test Movement The Pro-Test Movement Before some products ever appear on the showroom floor of your local bike shop, they’re put through the wringer by the best field testers of all—professional athletes. Learn how their feedback leads to better bikes and equipment for us all.