This cookies policy applies to those of our apps/websites on which it is displayed, including any visitor login areas of those apps/websites ‘Specialized Website’. All references to 'Specialized', 'our', 'us' or 'we' within this policy are deemed to refer to Specialized companies set out in Section 7 of this cookies policy.
Cookies are pieces of information that the Specialized website sends to, and stores on, a visitor's computer when the individual browses the Specialized Website. Cookies work in combination with content within the website itself, to capture and remember information. For instance, cookies are used to remember and process the items in a shopping cart. Cookies may be a “session cookie” or a “persistent cookie” which indicates how long the cookie will stay on a device.
A persistent cookie is stored on a device for a longer period of time unless this is deleted by the individual before the expiry date. Persistent cookies will persist even when a browser is closed and are used to remember information so that you don't have to re-enter it, for example passwords and login information.
A session cookie will be deleted when an individual ends their browser session or stays inactive for a certain time.
Cookies help Specialized to collect data such as language preferences, webpages visited, time spent on the Specialized Website and other web traffic data. Specialized uses this data to improve services, analyse browsing activities and to personalize individuals experience. Cookies may allow Specialized to analyse which personalized offers may interest the individual, how the individual interacts with other offers and to understand the use of other websites by the individual.
The information Specialized obtains from the use of cookies is set out below in section 4 (Type of Cookies).
Typically, Specialized will obtain information about your computer or any other electronic device which is used to access the Specialized Website, such as IP address, browser ID and /or other internet log information.
Please note that the IP address and any other unique identifier is considered to be “Personal Data”. Any Personal Data will be used in accordance with the GDPR and any other applicable data privacy law. For further detail on the processing of Personal Data, please visit our Privacy Policy.
In most cases Specialized will need consent to use cookies on the Specialized Website. The exceptions are where the cookie is strictly necessary for Specialized to provide a service that is requested, or essential to the inherent functionality of the Specialized Website (e.g. to enables to store items in a shopping basket and/or to use our check-out process).
You may also block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of our websites or to use all the functionality provided through our websites.
When you first visit the Specialized Website, you will be presented with a banner that has the purpose to:
a. inform you that we would like to set cookies;
b. provide you with a link to this cookie policy, enabling you to make an informed decision;
c. request your consent for the use of ‘Performance’, ‘Functional’ and/or ‘Targeting’ cookies (please see below for a detailed description of our cookies); and
d. inform you on your right to withdraw your consent by simply opening the cookie banner again and deselecting the respective categories.
Specialized generally uses four categories of cookies: ‘Strictly Necessary’, ‘Performance’, ‘Functional’, and ‘Targeting’. Further information about Specialized's use of these cookies is outlined in the “Cookie List” section at the bottom of this policy.
Furthermore, Specialized operates for marketing purposes a Facebook Fanpage (“Fanpage”):
By clicking on the Facebook button on the Specialized Website, you will be forwarded to the Fanpage. We determine the purposes and goals of the data processing taking place on this Fanpage jointly with Facebook Ireland Limited and are therefore jointly responsible according to Article 26 GDPR. For details on our joint responsibility, please see below.
Description and extent of data processing of Facebook Insights:
Facebook Ireland Limited (“Facebook”) provides us with “Facebook Insights” which is implemented on all Facebook Fanpages. Based on parameters and time frames Facebook provides us with statistical information. This statistical data contains various information on the following user categories:
Our fans: User, wo “liked” our Fanpage;
Reached user: User who were shown our posts within the last 28 days;
Involved user: User who “liked” our posts within the last 28 days, who commented or shared them or came into contact with our Fanpage.
From this data we cannot identify certain persons. This statistical data contains various information, for example on:
The activities and interactions (e.g. clicks, views), “Likes” and reports about our Site, our advertisements, our posts and our events;
The number and time of activity of our subscribers and visitors as well as statistical information about age, gender, country and city of the user and the language which the user speaks. If employed by a user, the name of the user;
Video statistics;
Received and sent messages.
Purpose of the data processing:
By using statistical data we gain statistical knowledge about how our Fanpage is used. This enables us to track user behaviour in order to analyse it for business purposes like establishing of trade marks, increase of a connection to the community and communication.
Legal basis of the data processing:
Before you enter our Fanpage we need your consent in order to process your above-mentioned data for the respective purposes.
If you visit our Fanpage, Facebook collects and processes various personal data which is gathered by using cookies or other tracking technology and was provided by you or third persons. This can be for example personal data in order to compile statistics for Facebook Insights, to provide options to measure or analyse for advertisers, for market research and to personalize characteristics and contents. Facebook forwards this data to other companies within the Facebook Group and to third parties and transfers it to third countries outside of the European Union, for example the United States. More information on the extent and purpose as well as the legal basis of the data processing by Facebook and your options to control the data processing by Facebook can be found here:
The privacy policy
The cookie policies
And the information on the advertising settings
Specialized and Facebook are Joint Controller as concerns the data processing of personal data on the Fanpage. Facebook bears the primary responsibility for the processing of personal data in accordance with the GDPR and fulfils all duties concerning the processing as outlined in the GDPR. These include the following, which is not a conclusive list:
present you a transparent description of the data processing (Art. 12 and 13 GDPR);
support you when exercising your rights like right to access, deletion, amendment or transfer of your personal data as well as limitation or opposition against data processing (Art. 15 to 22 GDPR);
warrant the security of the processing (Art. 32 GDPR); and
inform you or the responsible supervisory authorities in case of a data breach concerning your personal data (Art. 33 and 34 GDPR).
This joint responsibility does not limit your exercise of the above-mentioned rights in any way. Each request concerning the processing of your personal data by our Fanpage can be also addressed to us or Facebook (Art. 26 para 3 GDPR).
Hereinafter you will find the addresses of Facebook and the websites on which the most current privacy policies of Facebook as well as more details to the arrangement between Facebook and Specialized concerning joint controllership can be found:
Facebook Ireland Limited, 4 Grand Canal Square, Dublin D02;
https://www.facebook.com/legal/terms/information_about_page_insights_data;
This cookie policy can change from time to time. The most up to date version is published on the Specialized Website. Specialized recommends to periodically read our cookie policy. If Specialized implements major changes to this policy, individuals will be informed reasonably in advance, by a notification on the Specialized Website.
If you have any queries or complaints about our use of cookies, please contact us at the details below:
Specialized is registered with the California Secretary of State, USA under Registration number: C0830392
Specialized contact details are:
By email:
The practices described in this cookies policy reflect the approach taken by each of the Specialized entities listed in the table below:
| Company Name | Registration Number | Registered Address |
|---|---|---|
| Specialized (UK) Limited | 02354268 | 65 Woodbridge Road, Guildford, Surrey, GU1 4RD |
| Specialized Europe B.V. | 09089900 | Utrechtseweg 310 Building B01, 6812 AR, Arnhem, the Kingdom of the Nederlands |
| Specialized Europe GmbH | CHE-114.714.365 | Werkstattgasse 10, 6330 Cham, Switzerland |
| Specialized Sweden AB | 559065-9586 | Björnnäsbacken 15, 115 42 Stockholm, Sweden |
| Specialized Bicycle Components Ireland Limited | 592866 | Riverside One, Sir John Rogerson’s Quay, Dublin 2, Republic of Ireland |
| Specialized Denmark ApS CVR-nr. | 40912673 | Gotlandsvej 24, 8700 Horsens, Denmark |
| Specialized Poland sp. z o.o. | KRS number: 0000749389 | ul. Ponczowa 14a, 02-971 Warsaw, Poland |
| Specialized Germany GmbH | HRB 227626 | Hauptstr. 4, 83607 Holzkirchen-Föching, Germany |
| Specialized Bicycle Components Italia s.r.l | MI1385855 | Via Valcava 3, 20155 Milano, Italy |
| Specialized B.C. España, S.L. | B79412748 | Avda. de la Industria, 45, Tres Cantos 28760, Madrid, Spain |
The practices described in this cookies policy are current as of 7 January 2022.