{"storyHtml":"<div class="col-sm-12 col-lg-4 storytile">\n <a href="/no/en_GB/stories/roubaix-history">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2553-SL-History-Spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3w5ODgzNHxpbWFnZS9qcGVnfGltYWdlcy9oOTMvaGEzLzg5NDQ5MDE4MTYzNTAuanBnfGEwN2ExNzRlYjM5YjIwZmRkNTNiN2Y0OWY2MDBlNmQ4Nzk1MjI5YThkYTNiYzc2N2IyNTg0OTY5NjQyYzNjYTg"></div>\n <div class="storytile__info">\n <div class="story-body-title">History of the Roubaix</div>\n <p>No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/no/en_GB/stories/sagan-collection-3">\n <div class="storytile__image lazy" data-src="/medias/sagan-collection-SL-Spiff-640x600.jpg?context=bWFzdGVyfGltYWdlc3wxMTUyMzh8aW1hZ2UvanBlZ3xpbWFnZXMvaDA2L2gwZS84OTM4ODAwNjc2ODk0LmpwZ3w0ZjQ4ZDRkZjgyOTMwMmQ1NGNkM2NiOTM4OGVhMmNmM2NhZmFmOTYyOWQxYzFlOWMyYzM2OGQ5NDBlZmY5M2Y4"></div>\n <div class="storytile__info">\n <h5>Chasing Rainbows</h5>\n <div class="story-body-title">The Sagan Collection</div>\n <p><p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/no/en_GB/stories/mixtape">\n <div class="storytile__image lazy" data-src="/medias/Mixtape-SL-Spiff-640x600.jpg?context=bWFzdGVyfGltYWdlc3w4MDc4M3xpbWFnZS9qcGVnfGltYWdlcy9oZTIvaDg3Lzg5MTk4Njk5NDc5MzQuanBnfGVkMThkOWM1NjE1YTRjZTY3ZGNhZWIzNmVmMzMyMDhkMmM4M2M5YWU4NjYyMDJjOGRlMDI5MjJiY2ZmNTMyMDU"></div>\n <div class="storytile__info">\n <h5>Let’s Work Together</h5>\n <div class="story-body-title">The Mixtape Collection</div>\n <p>This might be the playlist era, but do you remember getting handed an actual mixtape? There was this rush of excitement and anticipation—a feeling of familiarity stepping into someone else’s brain and loving what you heard? It made it so easy to get lost and inspired by the music. And when our designer, Kayla Clarot, found herself longing for this sense of connection, she bottled-up these emotions into something tangible. We call it the Mixtape Collection—bikes and gear that celebrate what brings us all together.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/no/en_GB/stories/sworks-exos">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2475-Hero1-mobile.jpg?context=bWFzdGVyfGltYWdlc3w5MDk2NTN8aW1hZ2UvanBlZ3xpbWFnZXMvaGIwL2g5Ny84OTIwNDA2NzIwNTQyLmpwZ3wzMzFmMTU0MjNjY2Y5YTg0YTM1OGY0ZGIxOWMzZDNhNjFmNWZiYzFkODYzYThkZmI5MjkwMTZiM2FlZjk1NThm"></div>\n <div class="storytile__info">\n <h5>THE SPEED OF LIGHT</h5>\n <div class="story-body-title">INTRODUCING S-WORKS EXOS</div>\n <p>Lightness is more than just lightweight. It’s when agility’s met with power. It’s when simply looking at your shoes, of all things, motivates you to ride.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image lazy" data-src="/medias/-dsc4503.jpg?context=bWFzdGVyfHJvb3R8NDM1NTM2fGltYWdlL2pwZWd8aGYzL2g5Zi84ODAxMjYyNzk2ODMwLmpwZ3wxZjI1Y2FiMTBlMzgzMzhiZjBhNmFkYjBkZGNhM2YzZjc5OTMyMjJkNTcyMmRmNWViNmY3YmJlZGYxMTIxZjEx"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">New Diverge</h5>\n <h2 class="c-hero__title">New Diverge</h2>\n <div class="c-hero__copy"><p>New Diverge</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='newDivergeLinkComponent54'>\n \n\n\n\n\n\n\n\n\n\n \n \n \n \n\n\n<a href="/stories/new-diverge" title="Read More" class="btn btn-primary">Read More</a>\n</div>\n </div>\n</div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/no/en_GB/stories/down-under-collection">\n <div class="storytile__image lazy" data-src="/medias/down-under-collection-Home-SubHero-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxMDk0MDF8aW1hZ2UvanBlZ3xpbWFnZXMvaGRkL2g0YS84OTA3NTczOTg1MzEwLmpwZ3w5NDUzZGVmZTAyNzU1NGZjYzAyNmVkZTgzM2VmYzExZjc1MjM4YjViYzc4ZTgzNDE4MmUxZjhmODUwNDkyNzc2"></div>\n <div class="storytile__info">\n <h5>You call that a collection? This is a collection.</h5>\n <div class="story-body-title">Down Under Collection</div>\n <p>You’ve come to the end of the road...phew! We promise the scroll’s over, and if you’re ready to daydream about Australian sunsets, warm weather, and sandy beaches, dig into this collection. Even on the nastiest training days, your brain will be riding through warmer times.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/no/en_GB/stories/equipment-of-the-tour">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2223-TDF-Equipment-Stories-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wzMDkwOTF8aW1hZ2UvanBlZ3xpbWFnZXMvaGI1L2hkZC84ODY4NzE2MzgwMTkwLmpwZ3w5NDM0N2MyMjcyMTFiODAzNTIwMmNlODllNWVmZjY5NDg3N2I3ODU3MTM1ZTQyNjA4NjgzYTgzYzllN2EzYzgx"></div>\n <div class="storytile__info">\n <h5>What the Pros Ride</h5>\n <div class="story-body-title">Equipment of The Tour</div>\n <p>The first week of the Tour has been nothing short of organized chaos. Fast sprints, punchy climbs, hot days, Roubaix cobbles—you name it, they’ve done it. And to battle these crazy conditions, it's taken an army of equipment from Yours Truly. Now, you can see what the world’s fastest riders are riding, and then stock-up to your heart's content.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/no/en_GB/stories/new-venge">\n <div class="storytile__image lazy" data-src="/medias/ROAD-1943-Spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxMjM5NDJ8aW1hZ2UvanBlZ3xpbWFnZXMvaDQxL2gyMS84ODY0NzcxNDA3OTAyLmpwZ3wwOGUzZGYxZmY0ZDc4ZjA1MDYxMDA2MDA1ZjFjNjZjYmM2MTM1NDE2YzA3ZjA1Mjc2ZTk5ODQwNDQ0YjQ3YzMz"></div>\n <div class="storytile__info">\n <h5>AERO IS EVERYTHING</h5>\n <div class="story-body-title">MEET THE ALL-NEW VENGE</div>\n <p><p>\n </div>\n </a>\n </div>"}