{"storyHtml":"<div class="col-sm-12 col-md-4 storytile">\n <a href="/no/en_GB/stories/sworks-exos">\n <div class="storytile__image" style="background-image: url('/medias/ROAD-2475-Hero1-mobile.jpg?context=bWFzdGVyfGltYWdlc3w5MDk2NTN8aW1hZ2UvanBlZ3xpbWFnZXMvaGIwL2g5Ny84OTIwNDA2NzIwNTQyLmpwZ3wzMzFmMTU0MjNjY2Y5YTg0YTM1OGY0ZGIxOWMzZDNhNjFmNWZiYzFkODYzYThkZmI5MjkwMTZiM2FlZjk1NThm')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle">THE SPEED OF LIGHT</h3>\n <h2 class="storytile__title">INTRODUCING S-WORKS EXOS</h2>\n <div class="storytile__copy">\n <p>Lightness is more than just lightweight. It’s when agility’s met with power. It’s when simply looking at your shoes, of all things, motivates you to ride.<p>\n </div>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-md-4 storytile">\n <a href="/no/en_GB/stories/new-sirrus">\n <div class="storytile__image" style="background-image: url('/medias/CORE-443-SirrusX-Spiff.jpg?context=bWFzdGVyfGltYWdlc3w0ODk0NTR8aW1hZ2UvanBlZ3xpbWFnZXMvaDEyL2hiZi84OTEyMDI1NTE4MTEwLmpwZ3xlOWUxMzY3NWZhMzA1ZWFmZDI5NjljZTQ0YzgwNjdkNmEzYWM3ZDhmNzZmMTk1NTFmYzdjMDc5YmM0MWQzMDY3')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle">REAL FIT. REAL FAST.</h3>\n <h2 class="storytile__title">Hey, Sirrus</h2>\n <div class="storytile__copy">\n <p>You have places to go, people to see, and fitness goals to achieve. We get it—life moves pretty fast, so it's a good thing we made the Sirrus to help you with all of it. Wherever you're heading, Sirrus will take you there.<p>\n </div>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-md-4 storytile">\n <a href="/no/en_GB/stories/recon">\n <div class="storytile__image" style="background-image: url('/medias/BRD-4426-SW-Recon-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wyNTQ5Mjl8aW1hZ2UvanBlZ3xpbWFnZXMvaDdhL2g5YS84ODk4NjYzNjEyNDQ2LmpwZ3xiODMwMjNjNmYyNGMzMGNiODIwMGY1NzNkOTc3ZWYwZWQ4MDVjNTU1ZWZhZTgxMDY0YWNkM2Q4MWQ4NzgwNmNk')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle"></h3>\n <h2 class="storytile__title">S-Works Recon</h2>\n <div class="storytile__copy">\n <p>Thirty years is a hell of a long time to obsess over the perfect shoe. Then again, the result is a hell of a shoe—say hello to the S-Works Recon. Incredibly lightweight, rugged and almost freakishly cozy, Recon is the perfect shoe for anyone seeking speed over dirt, gravel or mud.<p>\n </div>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-md-4 storytile">\n <a href="/no/en_GB/stories/equipment-of-the-tour">\n <div class="storytile__image" style="background-image: url('/medias/ROAD-2223-TDF-Equipment-Stories-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wzMDkwOTF8aW1hZ2UvanBlZ3xpbWFnZXMvaGI1L2hkZC84ODY4NzE2MzgwMTkwLmpwZ3w5NDM0N2MyMjcyMTFiODAzNTIwMmNlODllNWVmZjY5NDg3N2I3ODU3MTM1ZTQyNjA4NjgzYTgzYzllN2EzYzgx')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle">What the Pros Ride</h3>\n <h2 class="storytile__title">Equipment of The Tour</h2>\n <div class="storytile__copy">\n <p>The first week of the Tour has been nothing short of organized chaos. Fast sprints, punchy climbs, hot days, Roubaix cobbles—you name it, they’ve done it. And to battle these crazy conditions, it's taken an army of equipment from Yours Truly. Now, you can see what the world’s fastest riders are riding, and then stock-up to your heart's content.<p>\n </div>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-md-8 featured-story"> <div class="c-hero banner">\n <div class="c-hero__item">\n <div class="c-hero__image" style="background-image: url('/medias/sagan-collection-2-Hero-1440x810.jpg?context=bWFzdGVyfGltYWdlc3w2MDE0MDR8aW1hZ2UvanBlZ3xpbWFnZXMvaDgzL2g4Ni84ODY2MTE0NzY0ODMwLmpwZ3xlMjZhM2I4MWQxMDg3ZWI1NDU2ODQ5ODAyZWIwNTgzMTNmYTk1OTdiYmU2YThlMmIxZDEwYWI1OGU1Mzc2NWY5');"></div>\n <div class="c-hero__info c-hero__info-- c-hero__info--left ">\n <div class="text-align-left ">\n\n <h3 class="c-hero__subtitle">AN ELEGANT REBELLION</h3>\n <h1 class="c-hero__title">The Sagan Collection</h1>\n <div class="c-hero__copy"><p>Like the man himself, the Sagan Collection masks complexity and power with a seemingly subtle exterior. Take a closer look, though, and the reality of each piece becomes clear: Its understated aesthetic is hiding the highest performing gear in the world. This is the Sagan Collection.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='SaganCollectionDrop2Link7'>\n \n\n\n\n\n\n<a href="/stories/sagan-collection-2" title="See the collection" target="" class="button button-secondary">See the collection</a>\n</div>\n </div></div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-md-4 storytile">\n <a href="/no/en_GB/stories/trail-hunter-southafrica">\n <div class="storytile__image" style="background-image: url('/medias/MTB-1559-HomePromo-SubHero-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxODY0MzB8aW1hZ2UvanBlZ3xpbWFnZXMvaDI3L2gzYy84ODY3ODg2MTA0NjA2LmpwZ3w3OTc2MDY2MTQ0MTYxODEyMmZmMGEzZmMwYzBlNTRjZjJiMzY5YzBjOTRjZjVlOGNiNzY2YjIyMTJjODQ0OGMz')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle"></h3>\n <h2 class="storytile__title">Trail Hunter: South Africa</h2>\n <div class="storytile__copy">\n <p>Matt Hunter travels to South Africa and meets a trail builder who's carved a mountain bike network to rival the best trails the world over. This episode serves as a reminder of what a connection to homeland means, and how people can express it, through the eyes of local trail builder Hylton Turvey.<p>\n </div>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-md-4 storytile">\n <a href="/no/en_GB/stories/epic-evo">\n <div class="storytile__image" style="background-image: url('/medias/epicevo-storylanding-spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3wyNjg3MDZ8aW1hZ2UvanBlZ3xpbWFnZXMvaDNkL2hiZS84ODY2OTAyMjQ1NDA2LmpwZ3w2NTU1ZDkyNGIxM2M4MzA2ODUwNjNiNGI3MDMwODU0NDlkYTczNTIwZGU1MjhlZjJiNGYwNDA4ZDkyMjA4MmZi')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle">A MORE "EPIC" EPIC</h3>\n <h2 class="storytile__title">Introducing the Epic EVO</h2>\n <div class="storytile__copy">\n <p>Fast—it’s been the Epic’s calling card for more than a decade. And in that time, it's rocketed more World Champions, Olympians, and everyday racers to the podium than any bike in its class. Racing between the tape, however, isn’t the only way to worship at the altar of speed. Long, fast rides, marathon races over technical terrain—consider these the Epic EVO’s domain from now on.<p>\n </div>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-md-4 storytile">\n <a href="/no/en_GB/stories/ruby-isaac">\n <div class="storytile__image" style="background-image: url('/medias/IMG-9115.jpg?context=bWFzdGVyfGltYWdlc3wyNjYwNzV8aW1hZ2UvanBlZ3xpbWFnZXMvaDdiL2g1ZS84ODU2MDE3NDM2NzAyLmpwZ3wzYWMzY2NjNmE0YmEzYjliZTIyOTQ5ZTVkODYyZmY3NzIwNWRjOTc1Y2I0MjA5ZjBiYTI2NjgzMDdhY2VhOGEx')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle"></h3>\n <h2 class="storytile__title">Littlest Ambassador</h2>\n <div class="storytile__copy">\n <p>Ruby Isaac won't back down—she's got dreams to chase and energy to burn. Gutsy and fierce, she's determined to go as fast as she possibly can on two wheels, ride her way to the Olympics, and inspire other kids to get into cycling along the way. Dream big, Ruby—you've got this.<p>\n </div>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-md-8 featured-story"> <div class="c-hero banner">\n <div class="c-hero__item">\n <div class="c-hero__image" style="background-image: url('/medias/tire-factory-story-landing-hero-1440x810.jpg?context=bWFzdGVyfGltYWdlc3wxODYyNTd8aW1hZ2UvanBlZ3xpbWFnZXMvaDAxL2gzMi84ODQ2NTk1NDg5ODIyLmpwZ3w1ODRkODQ5YTdjYjJiYmM5MzdhZTIyOGI3MWMyNWU5NDRjNmVjZjIwZTVhMjBhZWFlZjZlMTVmYjNjNDdkYzBh');"></div>\n <div class="c-hero__info c-hero__info-- c-hero__info--left ">\n <div class="text-align-left ">\n\n <h1 class="c-hero__title">Tire Factory</h1>\n <div class="c-hero__copy"><p>Perfection is all about control. To achieve it, you need to transcend the illusory and play mental premortems with every possible variable. And when it comes to tire production, it can only be achieved by controlling every step of the manufacturing process. So that's what we did. We made our own factory.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='tireFactoryStoryPageCTA'>\n \n\n\n\n\n\n<a href="/stories/tire-factory" title="Read More" target="" class="button button-secondary">Read More</a>\n</div>\n </div></div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-md-4 storytile">\n <a href="/no/en_GB/stories/cross-tracks">\n <div class="storytile__image" style="background-image: url('/medias/A9200226.jpg?context=bWFzdGVyfGltYWdlc3wxNjQxNDh8aW1hZ2UvanBlZ3xpbWFnZXMvaDhiL2hlNy84ODU1NDQ4NzQ4MDYyLmpwZ3w1ZTA1NjZiYzc3MGNhNWFlMmJiYWUyN2Q3ZDI0NjM3MmRjN2M4OTY1ODgxZDljM2U0MTM2Mjg1ZjZkMjc0NmVj')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle"></h3>\n <h2 class="storytile__title">'Cross Tracks</h2>\n <div class="storytile__copy">\n <p>There’s the race, and then there’s what gives the race its personality. Join us as we undertake a different kind of UCI World Cup course preview, from the spirited fields in the USA to the hallowed cyclocross stomping grounds of Belgium and beyond.<p>\n </div>\n </div>\n </a>\n </div>"}