{"storyHtml":"<div class="col-sm-12 col-lg-4 storytile">\n <a href="/mx/es/stories/beyond-gender">\n <div class="storytile__image" style="background-image: url('/medias/BRD-5579-ProductPhilosophy-SLP-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wxNTMyODZ8aW1hZ2UvanBlZ3xpbWFnZXMvaGE4L2hhZS84OTQ0ODcyMTI4NTQyLmpwZ3wzYmRlMjJlZDQyNGMxNmJiMWRkOTk4ODQ5YmYzM2U5OTU2OGIwNTE1ZjRhNDhlMDdiNTYxZmI5OGMzZWE3YWUz')"></div>\n <div class="storytile__info">\n <div class="story-body-title">Beyond Gender</div>\n <p>We design for the individual, and our philosophy is simple: Don’t make a difference where there isn’t one. When there is, we invest heavily in research and development. We’ll only make male- or female-specific products when there’s data to support the decision and a true performance benefit.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/mx/es/stories/roubaix-history">\n <div class="storytile__image" style="background-image: url('/medias/ROAD-2553-SL-History-Spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3w5ODgzNHxpbWFnZS9qcGVnfGltYWdlcy9oYzEvaDU1Lzg5NDQ4OTU1NTc2NjIuanBnfDU5Y2RiZGJmOGYxOWZkNTA3Y2JiMjBlZGJkNTAyYWI5YzQ5YzkyOThkYmUwYjFkOWY1MzYyOTBmOGNiMzdiZWQ')"></div>\n <div class="storytile__info">\n <div class="story-body-title">History of the Roubaix</div>\n <p>No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/mx/es/stories/new-sirrus">\n <div class="storytile__image" style="background-image: url('/medias/CORE-443-SirrusX-Spiff.jpg?context=bWFzdGVyfGltYWdlc3w0ODk0NTR8aW1hZ2UvanBlZ3xpbWFnZXMvaDY5L2gxOC84OTEyMDIyNjM0NTI2LmpwZ3xmZWY3OWY4OTA4MGU0MTExMDEyYTk0NzRkNTRiOWExMzA3NGUyYzI5NTJkNmU1ODNiYzFiM2Y5MzQwZGRiZjgy')"></div>\n <div class="storytile__info">\n <h5>REAL FIT. REAL FAST.</h5>\n <div class="story-body-title">Hey, Sirrus</div>\n <p>You have places to go, people to see, and fitness goals to achieve. We get it—life moves pretty fast, so it's a good thing we made the Sirrus to help you with all of it. Wherever you're heading, Sirrus will take you there.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/mx/es/stories/sworks-exos">\n <div class="storytile__image" style="background-image: url('/medias/ROAD-2475-Hero1-mobile.jpg?context=bWFzdGVyfGltYWdlc3w5MDk2NTN8aW1hZ2UvanBlZ3xpbWFnZXMvaGY1L2hlMi84OTIwMzk5NDEzMjc4LmpwZ3w2MDUyYTc0MWU5NzQ0NDc0MzNmNTUwNTMyNGJiNGVjMWI4OTA4ODBlM2RjYzQ0YzZjMzVkNzUzMTZiZjczMzA4')"></div>\n <div class="storytile__info">\n <h5>THE SPEED OF LIGHT</h5>\n <div class="story-body-title">INTRODUCING S-WORKS EXOS</div>\n <p>Lightness is more than just lightweight. It’s when agility’s met with power. It’s when simply looking at your shoes, of all things, motivates you to ride.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image" style="background-image: url('/medias/sagan-collection-2-Hero-1440x810.jpg?context=bWFzdGVyfGltYWdlc3w2MDE0MDR8aW1hZ2UvanBlZ3xpbWFnZXMvaGUxL2hhOS84ODY2MTAzNzIyMDE0LmpwZ3w1MWVmZDUwMDNlMjMzNmQ3YmUyZGNhNTg1YWI0M2ZiNzMzMTZiYzdlM2JlZTFjODI1NzU2NzI4YTVjM2RhZDc3');"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">AN ELEGANT REBELLION</h5>\n <h2 class="c-hero__title">The Sagan Collection</h1>\n <div class="c-hero__copy"><p>Like the man himself, the Sagan Collection masks complexity and power with a seemingly subtle exterior. Take a closer look, though, and the reality of each piece becomes clear: Its understated aesthetic is hiding the highest performing gear in the world. This is the Sagan Collection.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='SaganCollectionDrop2Link7'>\n \n\n\n\n\n\n<a href="/stories/sagan-collection-2" title="Lee Más" target="" class="btn btn-primary">Lee Más</a>\n</div>\n </div></div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/mx/es/stories/recon">\n <div class="storytile__image" style="background-image: url('/medias/BRD-4426-SW-Recon-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wyNTQ5Mjl8aW1hZ2UvanBlZ3xpbWFnZXMvaGIyL2g2Ny84ODk4NjUwNTA1MjQ2LmpwZ3w1OGVmMDg0NWMxYzI2ZjA5YmI5OWUwMWZhNjZjYmY5ZjQ2YmY5ZWZiYTFiODlmZDU3YzYwMDJjOGJjNzA0MTc1')"></div>\n <div class="storytile__info">\n <div class="story-body-title">S-Works Recon</div>\n <p>Thirty years is a hell of a long time to obsess over the perfect shoe. Then again, the result is a hell of a shoe—say hello to the S-Works Recon. Incredibly lightweight, rugged and almost freakishly cozy, Recon is the perfect shoe for anyone seeking speed over dirt, gravel or mud.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/mx/es/stories/body-geometry">\n <div class="storytile__image" style="background-image: url('/medias/BRD-3834-BodyGeometry-Stories-Spiff.jpg?context=bWFzdGVyfGltYWdlc3w1NzI2NjN8aW1hZ2UvanBlZ3xpbWFnZXMvaDBhL2g0NS84ODkzMDg0MDQxMjQ2LmpwZ3wwYWJiMGU0MDkyYmFlZWU0ZmZiYzJlMDFhODk3YmFjMzI3MzU1ZDQ3MDVlNmVlY2ZiMTk0OWViNTI2NmNjNDFh')"></div>\n <div class="storytile__info">\n <h5>Ergonomically Designed, Scientifically Tested</h5>\n <div class="story-body-title">Body Geometry</div>\n <p>Body Geometry products are ergonomically designed and scientifically tested to increase performance, improve comfort, and reduce your chance of injury. No matter your riding style, the contact points between the bike and body can present a unique set of challenges. All Body Geometry equipment, however, offers personalized solutions that optimize your performance and comfort. Our passionate group of physicians, engineers, and athletes create designs that are rooted in science and approved as Body Geometry, so you can be one with your bike.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/mx/es/stories/trail-hunter-southafrica">\n <div class="storytile__image" style="background-image: url('/medias/MTB-1559-HomePromo-SubHero-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxODY0MzB8aW1hZ2UvanBlZ3xpbWFnZXMvaGZhL2g5ZC84ODY3ODc4MTc0NzUwLmpwZ3w4ZWUwYmY2OGU5YjNlMTM3M2ZlMjhhNGJhZTBlMDYwNjNlNTllOWEzZWI0ZTA5NDNjNTBmZDAyYjA2ODljZWQ1')"></div>\n <div class="storytile__info">\n <div class="story-body-title">Trail Hunter: South Africa</div>\n <p>Matt Hunter travels to South Africa and meets a trail builder who's carved a mountain bike network to rival the best trails the world over. This episode serves as a reminder of what a connection to homeland means, and how people can express it, through the eyes of local trail builder Hylton Turvey.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image" style="background-image: url('');"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">It's You Only Faster</h5>\n <h2 class="c-hero__title">Turbo: It's You Only Faster</h1>\n <div class="buttons-set ">\n <div data-promotion-ic='Turbo2018StoryFeatureLink'>\n \n\n\n\n\n\n<a href="/stories/turbo-its-you-only-faster-2018" title="LEARN MORE" target="" class="btn btn-primary">LEARN MORE</a>\n</div>\n </div></div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/mx/es/stories/equipment-of-the-tour">\n <div class="storytile__image" style="background-image: url('/medias/ROAD-2223-TDF-Equipment-Stories-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wzMDkwOTF8aW1hZ2UvanBlZ3xpbWFnZXMvaDI0L2gxYy84ODY4NzExMTM3MzEwLmpwZ3wyZjQyMjE1NWQzYzE1OWZjZDZiNTUzNzBmYTZhNmM4NDliNmVhMWIzY2JhYzM0MjQwOGU2NjE3MzM0MzA2MWM2')"></div>\n <div class="storytile__info">\n <h5>What the Pros Ride</h5>\n <div class="story-body-title">Equipment of The Tour</div>\n <p>The first week of the Tour has been nothing short of organized chaos. Fast sprints, punchy climbs, hot days, Roubaix cobbles—you name it, they’ve done it. And to battle these crazy conditions, it's taken an army of equipment from Yours Truly. Now, you can see what the world’s fastest riders are riding, and then stock-up to your heart's content.<p>\n </div>\n </a>\n </div>"}