Specialized Official Online Store
Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.
Bikes are part of a greater culture with tremendous stories. This is where you'll find them.
Helping riders make data-driven decisions to improve the ride.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.
Like or not, we don't spend all of our time on the bike. It sucks, we know. But when it's time to kick your feet up, we have your back with stylish hoodies that let you represent throughout your day-to-day life.