What the Pros Ride
Equipment of The Tour
The first week of the Tour has been nothing short of organized chaos. Fast sprints, punchy climbs, hot days, Roubaix cobbles—you name it, they’ve done it. And to battle these crazy conditions, it's taken an army of equipment from Yours Truly. Now, you can see what the world’s fastest riders are riding, and then stock-up to your heart's content.
Ruby Isaac won't back down—she's got dreams to chase and energy to burn. Gutsy and fierce, she's determined to go as fast as she possibly can on two wheels, ride her way to the Olympics, and inspire other kids to get into cycling along the way. Dream big, Ruby—you've got this.
There’s the race, and then there’s what gives the race its personality. Join us as we undertake a different kind of UCI World Cup course preview, from the spirited fields in the USA to the hallowed cyclocross stomping grounds of Belgium and beyond.
The Name Game
A bike is just a bike—or is it? For some of us, our bikes take on their own personalities and allow us to fly, becoming part of our lives. It’s only right that we would give them a name, isn’t it? This is one small story of a girl and her Tarmac—a true partner in her bike-life adventures.
AN ELEGANT REBELLION
The Sagan Collection
Nothing is lighter, faster, and better handling
If you want to go fast, like go fast everywhere, this is the bike. This is the bike that's made for everything from Grand Tours to your local fondo, and with a ground-up redesign, a heavy dose of aero wizardry, and of course, disc brakes, our "most complete race bike" is, well, even more complete.
This year, we're surrounding ourselves with motivated women on bikes, and they're here to help motivate you. Feel inspired. Meet new riders in your area.
New Kid On The Block
Riding bikes is a continuous journey of learning—not just skills, but discovering what you’re capable of. Over the next three months, we’re focusing on learning, so if you’re new to bikes or just looking to sharpen your bike skills, this is the place for you.
Countless tunnel hours. Numerous iterations. One goal: Make the fastest road helmet in the world faster and cooler. We wouldn't be here if we didn't do it.