Your ride, your rules—it means exactly what you think it does. You're a rider who's going to rock it no matter how you roll, in a style that's all your own. We think that this should be celebrated, and that's exactly what our entyre line of women's cycling clothing and shoes does.


Smoother is Faster


To some, smoothness is merely concept. But for the all-new Ruby and Roubaix, it's the driving force behind every design decision we make, and the result are a pair of bikes like no others before them. Find out how we did it.