Your ride, your rules—it means exactly what you think it does. You're a rider who's going to rock it no matter how you roll, in a style that's all your own. We think that this should be celebrated, and that's exactly what our entyre line of women's cycling clothing and shoes does.

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Smoother is Faster

Roubaix

To some, smoothness is merely concept. But for the all-new Ruby and Roubaix, it's the driving force behind every design decision we make, and the result are a pair of bikes like no others before them. Find out how we did it.