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We're all in love with the ride, whether you're a trail rider, gravity thrill seeker, 'cross aficionado, or seasoned road racer. We're with you, and our goal is simple: to give every man on the road the best equipment possible. That's why we're continually developing our approach to designing the world's best bike products, and the proof is written on every podium, from Doha to Val di Sole.