Style is something that's all too often overlooked with bike clothing, but then again, so is performance. And the two together? Come on—barely anyone nails that union. Lucky for you, though, our men's clothing and shoes falls into that latter category, delivering the utmost in quality, performance, and clean, timeless looks.

Smoother is Faster

Roubaix

To some, smoothness is merely concept. But for the all-new Ruby and Roubaix, it's the driving force behind every design decision we make, and the result are a pair of bikes like no others before them. Find out how we did it.