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INNOVATE OR DIE

Specialized is known for its innovation, and for its work with the most accomplished athletes, experts, and engineers in the sport. Here’s a closer look at some of the key technologies found in Specialized products.

PHILOSOPHY

AERO IS EVERYTHING

When we say that "aero is everything," we mean it. That's why we built our own Win Tunnel that plays a part in every design, from fenders to the Venge. And when matched real world data from world-class athletes, our engineers are uniquely poised to bring aero gains to every element of your ride.

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PHILOSOPHY

RIDER-FIRST ENGINEERED™

The Rider-First Engineered™ philosophy is a size-specific approach to frame construction that ensures every frame performs flawlessly. This is achieved through a mix of extensive data acquisition, expert feedback from professional riders, and a meticulous approach to carbon construction.

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MATERIALS

FACT CARBON FIBER

FACT, short for Functional Advanced Composite Technology, embodies our approach to carbon composites. It's a comprehensive engineering process that guides the development of frames and components, all the way from initial sketches to finished products.

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TECHNOLOGY

FUTURE SHOCK

Smoother is faster. It's a simple concept on paper, but it's a difficult ideology to bring to life. Over the years, however, it's been at the heart of our designs, from FSR to the dominant Roubaix. And if results are any judge of success, riders continue to validate this concept, ride after ride.

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DESIGN

TURBO TECHNOLOGY

Creating women's cycling products requires, first and foremost, an understanding of a woman's needs, and our line of gear reflects this. The design process relies heavily upon our Body Geometry Fit and our work with women at every level of cycling, from World Champions to first timers.

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MATERIALS

ALLOY TECHNOLOGY

Some would say that aluminium's heyday has past, but we know better. With the attention of the best minds in the business, we've continued to innovate & elevate aluminium designs, technologies, and constructions, making both professional-grade frames and hard wearing essentials.

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SUSPENSION

BRAIN TECHNOLOGY

Brain suspension technology was developed to deliver the utmost in efficiency on the trail. Whether it's at the front or rear of a bike's suspension, it's able to differentiate between rider input and trail bumps, ensuring that your pedaling forces aren't being wasted in compressing the suspension.

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SUSPENSION

FSR SUSPENSION TECHNOLOGY

With FSR, we blazed the trail in active & independent suspension over 20 years ago, and we've been refining it ever since. It isolates chain and brake loads, and as a result, FSR technology delivers more comfort, control, and efficiency than any other suspension platform.

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TECHNOLOGY

SWAT TECHNOLOGY

The irony of taping tubes & tools to your dream bike isn't lost on us. But where we saw a problem, we made a solution. Our SWAT technology is a revolution in utility, with integrated solutions that let you say goodbye to unsightly hacks and hello to putting everything you need right where you want it.

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SUSPENSION

ÖHLINS SHOCK TECHNOLOGY

No matter how you cut it, no one in the suspension industry is held with as much esteem as Öhlins, and over the years, we've formed an exclusive partnership to develop suspension systems with truly low-hysteresis damping, full user adjustability, and unparalleled bump absorption.

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