Effective Date of this Privacy Policy: November 1st 2017

Effective Date of this Privacy Policy: 1st November, 2017

Your privacy is important to us. We are Specialized (UK) Limited, a company registered in England and Wales with a registered office at 65 Woodbridge Road, Guildford, Surrey, GU1 4RD (ICO Data Protection Registration Number Z6430423) ("Specialized", "we", "us"). We have designed our Privacy Policy (“Privacy Policy”) to let you know how we collect and use your information when you access or use our www.specialized.com/gb/en website (“Website”) on any computer, mobile phone, tablet, console or other device (collectively, “Device”).

Please read this privacy policy carefully to understand how we handle your information...

Types of Information We Collect and How We Collect It

  • place an order from our Website;
  • return an item or make an exchange;
  • inquire about our Website;
  • create an account via our Website;
  • sign up for email updates or to receive our newsletter and/or advertisements;
  • register your bicycle;
  • enter a contest or prize draw;
  • are referred to us through a marketing promotion;
  • participate in a marketing survey, promotion or event;
This information may include your name, birth date, email and physical address, telephone number and credit card information. In many cases, you choose the amount of information you supply. There may be instances where some of the information that we ask you to provide is identified as mandatory (for example where we need it to perform a contract with you) and some as voluntary. In mandatory cases, if you do not provide the required personal information with respect to a particular activity, you will not be able to engage in that activity (for example, you will not be able to place an order with us).

Information we collect when you interact with the Website

We may automatically collect information regarding your interaction with, and use of, our Website. Information we may collect includes your Device identifier and hardware information, IP address, browser type and language, cookie information, location (GPS) information, system type, whether you have enabling software to access certain features, access times, referring website URLs, information about your purchases, , and other information about your interactions with us.

Information our web servers collect when you use the Website:

When someone uses our Website, our web servers automatically gather information that allows our Website to communicate with the user's Device. This may include any of the following information: the number of times a user uses our Website, which parts of the Website a user uses, IP address (the Internet address assigned to your Device from your internet service provider), domain type, browser type (e.g., Safari or Internet Explorer), browser language, URLs, location (GPS) information, and date and time of day.

How We Use This Information
  • process and track your order;
  • provide the information, products and Website you request;
  • contact you about the status of an order;
  • • send you promotional offers or information we believe will be of interest to you where you have agreed to receive these
  • send you email updates, announcements and/or newsletters;
  • identify your product and service preferences;
  • enhance, customise and personalise your experiences and communications with Specialized;
  • provide information concerning product recalls or products you have purchased; ;
  • improve our merchandise selection and customer service;
  • share news about our athletes, cycling or multi-sport races and competitions; and
  • enhance the content of our Website
We may combine your information with data that is publicly available and data that we receive from other reputable sources.

Our Lawful Basis or Ground for Using Your Personal Information

UUnder laws which are designed to protect your personal information, we need to have what is called a lawful basis or ground each time we use, share or otherwise process your personal information.

In many cases, our processing of your personal information is necessary for the performance of a contract we have with you (for example, where you have placed an order). Certain uses of your personal information may not be necessary for performing a contract however, and they may be necessary for the purposes of our legitimate interests or the legitimate interests of a third party. They may also be in your interests. When we say "legitimate interests", we mean our (or a third party's) interests in ensuring the Website operate in a commercially suitable way and which are tailored to your use and interests, and that it is provided as efficiently and securely as possible. If we are processing personal data in a certain way because it is in our (or a third party's) legitimate interests (and not, for example, because it is necessary for the performance of a contract with you), you have the right to object to this processing.

In certain circumstances, we may need your consent to collect and use your personal data; this is most likely if we are collecting information relating to your health. If we have asked for your consent, you may withdraw your consent at any time. You may withdraw your consent, or object to our processing of your personal data in a certain way (where you have the right to do so), by contacting us using the details below.

Information We Share With Third Parties

We do not sell, trade, or rent your personal information to third parties in ways other than disclosed in this Privacy Policy We may engage a third party’s software or services to assist us with our analyses and activities described in this Privacy Policy in which case such information may be shared with them for these purposes (e.g., your email address with our outbound email marketing provider).

We also contract with other companies to provide certain services, including shipping, name and address verification, email distribution, location (GPS) information, market research, promotions management and payment processing. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Specialized. As a practical matter, we must release your mailing address to a postal or courier service to deliver information you requested or the services/products you purchased. [From time to time, we may share our mailing list (names and addresses only) and your general shopping activity with our business partners whose products and services we believe will be of interest to you and whose privacy practices meet the Direct Marketing Association's privacy standards. We do not share email addresses for this purpose. If you do not want to receive mailings from other reputable companies and prefer that we do not share any information with these companies, please contact us.] On rare occasions, we may disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may share information to prevent illegal uses of Specialized’s products and services, or to defend ourselves against third-party claims. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes. In some cases, we may choose to buy or sell assets. In these business transfers, customer information, including personally information, is typically one of the business assets that is transferred. Moreover, if any of the Services, Specialized or substantially all of its assets were acquired, or in the unlikely event that we go out of business or enter bankruptcy, customer information, including personally identifiable information, would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of any of the Services, Specialized or any of its assets may continue to use your personal information as described in this Privacy Policy.

International Transfer of Information

Your personal information may be processed outside of the UK and the EEA. For example, we primarily store data in the United States (and also access it from around the world), and in certain circumstances our third party service providers may store certain personal data in a country outside the UK and the EEA. If we (or our service providers) process personal information outside of the UK and the EEA, we will take appropriate measures to ensure that your personal data is adequately protected in a manner which is consistent with this Privacy Policy, and in accordance with applicable laws.

Retention of Information

We will keep your personal information for no longer than we need to for the purposes for which we use it (as set out in the 'How We Use the Information' section above).

Security Measures

We use a variety of current technologies and processes for the protection of our customer data. We maintain a private database on our servers for the storage of all information collected through our Services. It is our practice to use encryption whenever we receive or transmit sensitive data. We use encryption technology to ensure the secure transmission of any personal information you provide while using our Services. All transactions completed through our Services are conducted using 2048-bit Secure Sockets Layer (SSL) encryption. We will take reasonable measures which we believe are appropriate to protect your information from loss, misuse, alteration or destruction, and, where possible, will ask that any third parties to whom we may transfer your information take comparable steps to protect that security. Although we will use all reasonable efforts to safeguard the confidentiality of any user information collected, like other companies, we cannot guarantee 100% the security or confidentiality of the information you provide to us. Email is not a secure form of communication. Please do not send us your credit card number, social security number or other personal information via email.How You Can Help Yourself With Security

How You Can Help Yourself with Security

To help ensure that our security measures are effective in preventing unauthorised access to your private information, you should be aware of the security features available to you through your browser. You should use a security-enabled browser to submit your credit card information and other personal information via our Services. Please note: if you do not use a SSL-capable browser, you are at risk of having data intercepted. We will not be responsible for any compromise of data that is intercepted due to your use of an unsecured browser.

Most browsers have the ability to notify you if you change between secure and insecure communications, receive invalid site identification information for the site you are communicating with, or send information over an unsecured connection. We recommend that you enable these browser functions to help ensure that your communications are secure. You can also monitor the URL of the site you are visiting (secure URLs begin with https:// rather than the normal http://), along with the security symbol of your browser (e.g., a broken or complete key in Internet Explorer) to help identify when you are communicating with a secure server. You can also view the details of the security certificate of the site to which you are connected. We encourage you to use this to check the validity of any site you connect to using secure communications.

Other Websites

Please be aware that our Services and email communications may contain links to other websites and services on the internet that are owned and operated by third parties. The information practices of those websites and services linked in our Services are not covered by this Privacy Policy and, therefore, we are not responsible for the content or privacy policies of websites and services to which our Services link. We encourage you to review the privacy policies of these other websites and services to understand their privacy practices.

Public Forum

Any information you submit in a public forum (e.g. a blog, chat room, or social network) can be read, collected, or used by us and others, and could be used to personalise your experience. You are responsible for the information you choose to submit in these instances. Though may in our discretion monitor user-posted content, such user-posted material is not subject to this Privacy Policy and you should exercise caution when deciding to disclose any personal information. You may choose to share certain information. In order to participate in certain features, you may have to adjust your privacy settings and share more information. You may also choose to share your activity on other platforms, such as Facebook and Twitter. Please read the privacy policies of those platforms, because your activity associated with Specialized published on those platforms will no longer be governed by this Privacy Policy.

Who May Use Our Services

Our Services are designed for users from the United Kingdom. Users from other countries are advised not to disclose personal information unless they are aware that their information will be used as described in this Privacy Policy, rather than under the law of their home country.


We do not knowingly collect personal information from anyone under the age of 13. Our Services are all directed to people who are at least 13 years old. Since information regarding children under the age of 13 is not collected, we do not knowingly distribute personal information regarding children under the age of 13.

Your Rights in Relation to Your Personal Information

You have certain rights in relation to your personal information. Those rights will not necessarily apply in all cases or to all personal which is processed by us though. You have the right to request that we:

  • provide you with a copy of any personal data which we hold about you;
  • update any of your personal data which is out of date or incorrect;
  • delete any personal data which we hold about you;
  • restrict the way that we process your personal data;
  • consider any valid objections which you have to our use of your personal data; or
  • provide your personal data to a third party provider of services.

We will consider all such requests (including whether they apply in a particular case) and provide our response within the time period state by applicable law.

When you make a request, we may ask you to provide us with some further information to allow us to confirm your identity.

Opt Out/Modify Information

If you would like to add your name to our marketing list, request that your name be removed, or correct your current marketing information, please click on the “unsubscribe” link in our emails. We will accommodate your request.

Cookies and web beacons

When you use the Website, we may ask your browser to store small text files containing a string of alphanumeric characters known as a cookie. We use both session cookies and persistent cookies. If you have chosen to identify yourself on the Website, we may use session cookies containing encrypted information to identify you and facilitate your use of the Website. Session cookies are required to access content on some of our Services. After you leave the Website and close your browser, a persistent cookie remains. Persistent cookies can be removed by following your help file directions in your web browser. If you refuse our cookies, some features of the Website may not function properly. We are part of the Google DoubleClick Ad Exchange Program, which places a cookie when you use the Website. The cookie allows you to view more links to the Website and advertisements from other websites which are also part of the program. Click for more information. Click for Google’s privacy policy.

We may employ clear GIFs or web beacons to track anonymously how users use the Website. We may also use web beacons in our emails to track which emails are opened by recipients. We may also use a third-party service provider to collect analytical information related to the use of the Website, such as Device state information, Device hardware and OS information, information relating to how the Website functions, and the physical location of a user’s Device at the time the Device crashes. This information is collected and stored in a way that does not personally identify any particular user. We use this aggregated data to improve the quality and functionality of the Website

Changes and Updates to this Privacy Policy

We may amend this Privacy Policy from time to time. Any changes we make to this Privacy Policy in the future will be posted on the Services and, where appropriate, notified to you by email or post. Please check back periodically to see if our Privacy Policy has been updated.

Contact Us

Contact Us if you have any questions about or complaints this Privacy Policy, you may contact us at:[email protected] We will investigate and attempt to resolve any complaint or dispute regarding the use or disclosure of your personal data You may also make a complaint to the UK Information Commissioner's Office (https://ico.org.uk/), the UK's data protection regulator.