{"storyHtml":"<a href="/gb/en/stories/recon" class="col-sm-12 col-md-4 storytile">\n <div class="storytile__image" style="background-image: url('/medias/BRD-4426-SW-Recon-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wyNTQ5Mjl8aW1hZ2UvanBlZ3xpbWFnZXMvaDdjL2gxMy84ODk4NjYwMzAyODc4LmpwZ3w2MTQ3MjBmYzI3MjVlMWQyNGNiYjg0ODdlNmU3N2E5ODU4NTgxNTIzNWZlYTcyYTY2OTlhYjdmMGFkNzFjNzM5')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle"></h3>\n <h2 class="storytile__title">S-Works Recon</h2>\n <div class="storytile__copy">\n <p>Thirty years is a hell of a long time to obsess over the perfect shoe. Then again, the result is a hell of a shoe—say hello to the S-Works Recon. Incredibly lightweight, rugged and almost freakishly cozy, Recon is the perfect shoe for anyone seeking speed over dirt, gravel or mud.<p>\n </div>\n </div>\n </a>\n <a href="/gb/en/stories/trail-hunter-southafrica" class="col-sm-12 col-md-4 storytile">\n <div class="storytile__image" style="background-image: url('/medias/MTB-1559-HomePromo-SubHero-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxODY0MzB8aW1hZ2UvanBlZ3xpbWFnZXMvaGRiL2hiMC84ODY3ODg0MjM2ODMwLmpwZ3wwZGEyN2E5OWEyODNiMzcxNDA5MWFmYjdjNTllM2JkOGYxN2M3ZTUxODI3YzUxZmZkOTM2YTMwOTA5MjYzNjk3')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle"></h3>\n <h2 class="storytile__title">Trail Hunter: South Africa</h2>\n <div class="storytile__copy">\n <p>Matt Hunter travels to South Africa and meets a trail builder who's carved a mountain bike network to rival the best trails the world over. This episode serves as a reminder of what a connection to homeland means, and how people can express it, through the eyes of local trail builder Hylton Turvey.<p>\n </div>\n </div>\n </a>\n <a href="/gb/en/stories/epic-evo" class="col-sm-12 col-md-4 storytile">\n <div class="storytile__image" style="background-image: url('/medias/epicevo-storylanding-spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3wyNjg3MDZ8aW1hZ2UvanBlZ3xpbWFnZXMvaGE3L2g3ZC84ODY2OTAwOTAxOTE4LmpwZ3xkZDMzYWJhNjVmOTI0OGJiNzIyZWU0NDk0Mjg2NjM4MWVhODE2YmY0Mjc4NDBhZjZhYjg4ZDRkNWQyYmZiY2M5')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle">A MORE "EPIC" EPIC</h3>\n <h2 class="storytile__title">Introducing the Epic EVO</h2>\n <div class="storytile__copy">\n <p>Fast—it’s been the Epic’s calling card for more than a decade. And in that time, it's rocketed more World Champions, Olympians, and everyday racers to the podium than any bike in its class. Racing between the tape, however, isn’t the only way to worship at the altar of speed. Long, fast rides, marathon races over technical terrain—consider these the Epic EVO’s domain from now on.<p>\n </div>\n </div>\n </a>\n <a href="/gb/en/stories/worth-it-new-kid-on-the-block" class="col-sm-12 col-md-4 storytile">\n <div class="storytile__image" style="background-image: url('/medias/NKOTB-Story-Feature-800x750.png?context=bWFzdGVyfGltYWdlc3w5NzAwOHxpbWFnZS9wbmd8aW1hZ2VzL2hjOC9oYWYvODgzMzYwMzA3NjEyNi5wbmd8NTgzNDI0YmNiMzYzZGRkZjQyZTViNDVkZGQ1YmZlYmQ2OWI1YWVkN2FhZTczNTFmN2RiZTkzNjMwYjVhYzAzNQ')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle"></h3>\n <h2 class="storytile__title">New Kid On The Block</h2>\n <div class="storytile__copy">\n <p>Riding bikes is a continuous journey of learning&mdash;not just skills, but discovering what you&rsquo;re capable of. Over the next three months, we&rsquo;re focusing on learning, so if you&rsquo;re new to bikes or just looking to sharpen your bike skills, this is the place for you.<p>\n </div>\n </div>\n </a>\n <div class="col-sm-12 col-md-8 featured-story">\n <div class="c-hero">\n <div class="c-hero__item">\n <div class="c-hero__item__image" style="background-image: url('/medias/stumpjumper-storylanding-story-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxMDEwNjR8aW1hZ2UvanBlZ3xpbWFnZXMvaGUzL2hiYS84ODQ4NjU4Mzk5MjYyLmpwZ3wzYmQ2ZjdlMGM2YzZjNTQ4OGUzODViOGY3YzE3NzE2Nzk1ZTQyYjM0MjlkZGJmZWQ2MjAwNTQxOGRjZGE2YzNh');"></div>\n <div class="container-fluid">\n <div class="row">\n <div class="col-sm-10 col-md-8 c-hero__item__info valign-center text-align-center">\n <h3 class="c-hero__item__subtitle">The Ultimate Trail Bike</h3>\n <h2 class="c-hero__item__title">Introducing The All-New Stumpjumper</h2>\n <div class="c-hero__item__copy">The new Stumpjumper is the ultimate trail bike. Seriously, the damn thing rides like it's on rails. It's the most versatile trail bike we've ever made. And yeah, we're stoked about that, but we're even more excited about how well it's tuned to you. We've said goodbye to proprietary bullshit, focused on your needs, and made, what we feel, is the new benchmark in trail bikes.</div>\n <div class="c-hero__item__buttons">\n <div data-promotion-ic='stumpjumper-storylink'><a href="/gb/en/stories/stumpjumper" ></a></div>\n </div>\n </div>\n </div>\n </div>\n </div>\n </div>\n </div>\n <a href="/gb/en/stories/worth-it-will-do" class="col-sm-12 col-md-4 storytile">\n <div class="storytile__image" style="background-image: url('/medias/LeadingLadiesSpiff.jpg?context=bWFzdGVyfGltYWdlc3wxNDg1NjN8aW1hZ2UvanBlZ3xpbWFnZXMvaDM0L2gwMy84ODYzMDU4NzU1NjE0LmpwZ3w4MmYyMGZjMzUxNzI0ZGNjYWY0NTRjOTQ0ZjljYTZlZDg5NjFhN2RlZGM0ZTAzNTcwZjE1MzIyNjE4MzRiMWU1')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle"></h3>\n <h2 class="storytile__title">Leading Ladies</h2>\n <div class="storytile__copy">\n <p>You know who’s great at getting women riding bikes? Other women. Let’s celebrate those who're taking the lead and sharing the stoke to get more women and girls on bikes. Representation matters, because when we see each other out there, we’re inspired to get out there and ride, too.<p>\n </div>\n </div>\n </a>\n <a href="/gb/en/stories/motive" class="col-sm-12 col-md-4 storytile">\n <div class="storytile__image" style="background-image: url('/medias/bf598c748a890fd19d15edd0046fff73.jpg?context=bWFzdGVyfGltYWdlc3wxNTY0Mzd8aW1hZ2UvanBlZ3xpbWFnZXMvaGEwL2gyOC84ODEyOTIwODk3NTY2LmpwZ3wwZDY1ZmEwMGRiZTY0NTk5ZjZiNGVkMDFmZDIyZmQ2Y2JlODVmYzdjMjQxODcwZjA0NWM5OTMzNGU2M2EwOTI0')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle">Motive</h3>\n <h2 class="storytile__title">Motive</h2>\n <div class="storytile__copy">\n <p>It’s a stunningly beautiful film that digs into the very core of riders and why they love this wild ride of a sport—and it does it by showing, not telling. Following its critically acclaimed premiere to packed crowds at Crankworx this August, MOTIVE is now available for purchase on iTunes. <p>\n </div>\n </div>\n </a>\n <a href="/gb/en/stories/turbo-levo-fsr-carbon" class="col-sm-12 col-md-4 storytile">\n <div class="storytile__image" style="background-image: url('/medias/levocarbon-header-1280x720.jpg?context=bWFzdGVyfGltYWdlc3wxNTA4NDd8aW1hZ2UvanBlZ3xpbWFnZXMvaGM5L2hhNi84ODEyOTIyNzk4MTEwLmpwZ3xhZTBjMGE3NGQzYThiMjdjM2VlZDRmN2YwZjAyMmIwOWM3MDliMzFiOTc1NDg1ZDJjNDdhNGQ1ZTQ4NmNmOGMx')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle">Turbo Levo FSR Carbon</h3>\n <h2 class="storytile__title">Turbo Levo FSR Carbon</h2>\n <div class="storytile__copy">\n <p>We often forget the true spirit of why we ride—to enjoy ourselves. But what do you do when those ear-to-ear grins slowly fade as you fall into the habit of riding the same routes, day in and day out? You grab a Turbo Levo FSR Carbon and experience the smile-inspiring power to ride more trails.<p>\n </div>\n </div>\n </a>\n <div class="col-sm-12 col-md-8 featured-story">\n <div class="c-hero">\n <div class="c-hero__item">\n <div class="c-hero__item__image" style="background-image: url('/medias/katy-curd-banner.jpg?context=bWFzdGVyfHJvb3R8MjMzNDg4fGltYWdlL2pwZWd8aGVlL2gwOC84ODI1Njg0OTgzODM4LmpwZ3w1ZWRmOGZhZWU0ZTI0ZjQwNDA2ODYxZThlNDFiNjBhZTMwMTVmNmZlODE5ODU4MGMxNjg4YWEwMWQ4OWU1YjJk');"></div>\n <div class="container-fluid">\n <div class="row">\n <div class="col-sm-10 col-md-8 c-hero__item__info valign-center text-align-center">\n <h3 class="c-hero__item__subtitle">Katy Curd</h3>\n <h2 class="c-hero__item__title">Between The Tape</h2>\n <div class="c-hero__item__copy">Katy’s story has been a long one, with a racing career already spanning an impressive 12 years. Throughout these years, she’s scooped up a number of accolades that’s made her the household name she is today. 3 time British 4X Champion, 2010 Downhill National Series Champion, 2012 European 4X Champion, 2013 4x Pro Tour winner and 7 World Cup Podiums…to name a few.</div>\n <div class="c-hero__item__buttons">\n <div data-promotion-ic='KatyCurdEP1Link'><div data-promotion-ic="KatyCurdEP1Link">\n <a href="/gb/en/stories/between-the-tape-ep1" title="KatyCurdEP1Link" >KatyCurdEP1Link</a>\n</div></div>\n </div>\n </div>\n </div>\n </div>\n </div>\n </div>\n </div>\n <a href="/gb/en/stories/new-epic" class="col-sm-12 col-md-4 storytile">\n <div class="storytile__image" style="background-image: url('/medias/18-home-new-epic.jpg?context=bWFzdGVyfHJvb3R8NDY0MDkxfGltYWdlL2pwZWd8aDQxL2gyMy84ODAxMTY1NjM5NzEwLmpwZ3xkNWI5ZmEyNmM0NzVlZWI2YTI2ZjIxMTQyMTdiM2VkNjVhYzdjMzQ0MzNkOWQ2ZTYxOGQ2YzZmYmU5OGU0NGEz')"></div>\n <div class="storytile__info">\n <h3 class="storytile__subtitle">New Epic</h3>\n <h2 class="storytile__title">Introducing the All-New Epic</h2>\n <div class="storytile__copy">\n <p>We could’ve merely added one new piece of technology to the Epic and called it a day, but we adhere to the old “the whole is greater than the sum of its parts” idea. So, instead, we threw everything we had at the all-new Epic, and made it the fastest XC bike you’ve ever ridden.<p>\n </div>\n </div>\n </a>"}