{"storyHtml":"<div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/fuse">\n <div class="storytile__image lazy" data-src="/medias/MTB-1698-fuse-SL-Spiff-1280x1200.jpg?context=bWFzdGVyfGltYWdlc3w2NDEwMDR8aW1hZ2UvanBlZ3xpbWFnZXMvaDdjL2g1NS84OTkxNjI0MjAwMjIyLmpwZ3xjOGM5NjJkN2E3MjQyNmFkNjZmMTlmYTAzZGI5OTg4YTMxY2NkN2E1YjM3NDc3YjZjNGUyZjY3ODczNGRjNDkz"></div>\n <div class="storytile__info">\n <div class="story-body-title">The Wolf in Sheep’s Clothing</div>\n <p>Once upon a time, all hardtails were cut from the same bit of Spandex®. Every one of them a wispy, razor-sharp racing machine. Fuse isn’t that kind of hardtail. Fuse isn’t about chasing podiums—it’s about chasing thrills.<br><br>The Fuse is snappy, confident, and happiest on trails that make other hardtails cry. Fuse is a wolf in sheep’s clothing, a Stumpjumper without the squishy bits. It’s a bike in the key of badass.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/mixtape">\n <div class="storytile__image lazy" data-src="/medias/Mixtape-SL-Spiff-640x600.jpg?context=bWFzdGVyfGltYWdlc3w4MDc4M3xpbWFnZS9qcGVnfGltYWdlcy9oZDEvaDhiLzg5MTk4NjU0NTg3MTguanBnfDQ0ZWM0MzNlODYwZTBhYjE4ZWIyYjY1ZTM4MzYwM2JlYjQ1YjE5OTJlNjUzZWQ3MmIzMWM5ZTkxNjZkYTE3Y2I"></div>\n <div class="storytile__info">\n <h5>Let’s Work Together</h5>\n <div class="story-body-title">The Mixtape Collection</div>\n <p>This might be the playlist era, but do you remember getting handed an actual mixtape? There was this rush of excitement and anticipation—a feeling of familiarity stepping into someone else’s brain and loving what you heard? It made it so easy to get lost and inspired by the music. And when our designer, Kayla Clarot, found herself longing for this sense of connection, she bottled-up these emotions into something tangible. We call it the Mixtape Collection—bikes and gear that celebrate what brings us all together.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/recon">\n <div class="storytile__image lazy" data-src="/medias/BRD-4426-SW-Recon-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wyNTQ5Mjl8aW1hZ2UvanBlZ3xpbWFnZXMvaDdjL2gxMy84ODk4NjYwMzAyODc4LmpwZ3w2MTQ3MjBmYzI3MjVlMWQyNGNiYjg0ODdlNmU3N2E5ODU4NTgxNTIzNWZlYTcyYTY2OTlhYjdmMGFkNzFjNzM5"></div>\n <div class="storytile__info">\n <div class="story-body-title">S-Works Recon</div>\n <p>Thirty years is a hell of a long time to obsess over the perfect shoe. Then again, the result is a hell of a shoe—say hello to the S-Works Recon. Incredibly lightweight, rugged and almost freakishly cozy, Recon is the perfect shoe for anyone seeking speed over dirt, gravel or mud.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/trail-hunter-southafrica">\n <div class="storytile__image lazy" data-src="/medias/MTB-1559-HomePromo-SubHero-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxODY0MzB8aW1hZ2UvanBlZ3xpbWFnZXMvaGRiL2hiMC84ODY3ODg0MjM2ODMwLmpwZ3wwZGEyN2E5OWEyODNiMzcxNDA5MWFmYjdjNTllM2JkOGYxN2M3ZTUxODI3YzUxZmZkOTM2YTMwOTA5MjYzNjk3"></div>\n <div class="storytile__info">\n <div class="story-body-title">Trail Hunter: South Africa</div>\n <p>Matt Hunter travels to South Africa and meets a trail builder who's carved a mountain bike network to rival the best trails the world over. This episode serves as a reminder of what a connection to homeland means, and how people can express it, through the eyes of local trail builder Hylton Turvey.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image lazy" data-src="/medias/stumpjumper-storylanding-1440x810.jpg?context=bWFzdGVyfGltYWdlc3wxMjExMjR8aW1hZ2UvanBlZ3xpbWFnZXMvaDRkL2g2Yy84ODQ4NjU4MzAwOTU4LmpwZ3w4MGM5MzgzOTA3MmE0OWE2Njk2MTVhZjAyZGM0YzRmNTRmOWZhNWU4Nzg4YmFjMzljYjNlODY2YzFiYzBhNmNh"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">The Ultimate Trail Bike</h5>\n <h2 class="c-hero__title">Introducing The All-New Stumpjumper</h2>\n <div class="c-hero__copy"><p>The new Stumpjumper is the ultimate trail bike. Seriously, the damn thing rides like it's on rails. It's the most versatile trail bike we've ever made. And yeah, we're stoked about that, but we're even more excited about how well it's tuned to you. We've said goodbye to proprietary bullshit, focused on your needs, and made, what we feel, is the new benchmark in trail bikes.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='stumpjumper-storylink'>\n \n\n\n\n\n\n\n\n\n\n \n \n \n \n\n\n<a href="/stories/stumpjumper" title="" class="btn btn-primary"></a>\n</div>\n </div>\n</div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/epic-evo">\n <div class="storytile__image lazy" data-src="/medias/epicevo-storylanding-spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3wyNjg3MDZ8aW1hZ2UvanBlZ3xpbWFnZXMvaGE3L2g3ZC84ODY2OTAwOTAxOTE4LmpwZ3xkZDMzYWJhNjVmOTI0OGJiNzIyZWU0NDk0Mjg2NjM4MWVhODE2YmY0Mjc4NDBhZjZhYjg4ZDRkNWQyYmZiY2M5"></div>\n <div class="storytile__info">\n <h5>A MORE "EPIC" EPIC</h5>\n <div class="story-body-title">Introducing the Epic EVO</div>\n <p>Fast—it’s been the Epic’s calling card for more than a decade. And in that time, it's rocketed more World Champions, Olympians, and everyday racers to the podium than any bike in its class. Racing between the tape, however, isn’t the only way to worship at the altar of speed. Long, fast rides, marathon races over technical terrain—consider these the Epic EVO’s domain from now on.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/worth-it-new-kid-on-the-block">\n <div class="storytile__image lazy" data-src="/medias/NKOTB-Story-Feature-800x750.png?context=bWFzdGVyfGltYWdlc3w5NzAwOHxpbWFnZS9wbmd8aW1hZ2VzL2hjOC9oYWYvODgzMzYwMzA3NjEyNi5wbmd8NTgzNDI0YmNiMzYzZGRkZjQyZTViNDVkZGQ1YmZlYmQ2OWI1YWVkN2FhZTczNTFmN2RiZTkzNjMwYjVhYzAzNQ"></div>\n <div class="storytile__info">\n <div class="story-body-title">New Kid On The Block</div>\n <p>Riding bikes is a continuous journey of learning&mdash;not just skills, but discovering what you&rsquo;re capable of. Over the next three months, we&rsquo;re focusing on learning, so if you&rsquo;re new to bikes or just looking to sharpen your bike skills, this is the place for you.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/worth-it-will-do">\n <div class="storytile__image lazy" data-src="/medias/LeadingLadiesSpiff.jpg?context=bWFzdGVyfGltYWdlc3wxNDg1NjN8aW1hZ2UvanBlZ3xpbWFnZXMvaDM0L2gwMy84ODYzMDU4NzU1NjE0LmpwZ3w4MmYyMGZjMzUxNzI0ZGNjYWY0NTRjOTQ0ZjljYTZlZDg5NjFhN2RlZGM0ZTAzNTcwZjE1MzIyNjE4MzRiMWU1"></div>\n <div class="storytile__info">\n <div class="story-body-title">Leading Ladies</div>\n <p>You know who’s great at getting women riding bikes? Other women. Let’s celebrate those who're taking the lead and sharing the stoke to get more women and girls on bikes. Representation matters, because when we see each other out there, we’re inspired to get out there and ride, too.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image lazy" data-src="/medias/katy-curd-banner.jpg?context=bWFzdGVyfHJvb3R8MjMzNDg4fGltYWdlL2pwZWd8aGVlL2gwOC84ODI1Njg0OTgzODM4LmpwZ3w1ZWRmOGZhZWU0ZTI0ZjQwNDA2ODYxZThlNDFiNjBhZTMwMTVmNmZlODE5ODU4MGMxNjg4YWEwMWQ4OWU1YjJk"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">Katy Curd</h5>\n <h2 class="c-hero__title">Between The Tape</h2>\n <div class="c-hero__copy"><p>Katy’s story has been a long one, with a racing career already spanning an impressive 12 years. Throughout these years, she’s scooped up a number of accolades that’s made her the household name she is today. 3 time British 4X Champion, 2010 Downhill National Series Champion, 2012 European 4X Champion, 2013 4x Pro Tour winner and 7 World Cup Podiums…to name a few.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='KatyCurdEP1Link'>\n \n\n\n\n\n\n\n\n\n\n \n \n \n \n\n\n<a href="/stories/between-the-tape-ep1" title="KatyCurdEP1Link" class="btn btn-primary">KatyCurdEP1Link</a>\n</div>\n </div>\n</div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/motive">\n <div class="storytile__image lazy" data-src="/medias/bf598c748a890fd19d15edd0046fff73.jpg?context=bWFzdGVyfGltYWdlc3wxNTY0Mzd8aW1hZ2UvanBlZ3xpbWFnZXMvaGEwL2gyOC84ODEyOTIwODk3NTY2LmpwZ3wwZDY1ZmEwMGRiZTY0NTk5ZjZiNGVkMDFmZDIyZmQ2Y2JlODVmYzdjMjQxODcwZjA0NWM5OTMzNGU2M2EwOTI0"></div>\n <div class="storytile__info">\n <h5>Motive</h5>\n <div class="story-body-title">Motive</div>\n <p>It’s a stunningly beautiful film that digs into the very core of riders and why they love this wild ride of a sport—and it does it by showing, not telling. Following its critically acclaimed premiere to packed crowds at Crankworx this August, MOTIVE is now available for purchase on iTunes. <p>\n </div>\n </a>\n </div>"}