{"storyHtml":"<div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/turbo-creo-evo">\n <div class="storytile__image lazy" data-src="/medias/TRBO-808-EvoVideo-Hero-Mobile-640x600.jpg?context=bWFzdGVyfGltYWdlc3w1NDMzNzR8aW1hZ2UvanBlZ3xpbWFnZXMvaGY3L2hiMS85MDAxNzU2Njg4NDE0LmpwZ3w2MzBlYTliMDI5M2UyZThjMzUwMWY1Yzc1NDkyOTk4MDdjNTVhYTRhYzZmOTBlMjQ5YTZlZGUwOGJjZDUwM2I3"></div>\n <div class="storytile__info">\n <h5>Turbo Creo SL EVO</h5>\n <div class="story-body-title">It's A Whole New Sport</div>\n <p>The new Turbo Creo SL doesn’t stop being the new benchmark in e-road performance just because the pavement ends. The Turbo Creo SL EVO, and its gravel-ready builds, will take you off the beaten track farther and faster than you ever imagined possible. Flatten any mountain—dirt, gravel, or tarmac.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/tools-of-the-tour">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2792-2019-tdf-SL-Spiff-1280x1200.jpg?context=bWFzdGVyfGltYWdlc3w0NDM0MDd8aW1hZ2UvanBlZ3xpbWFnZXMvaGZmL2hlZC84OTk3ODI1MTgzNzc0LmpwZ3xkYmNiZGQ5YjFjZmZlZTdkY2Q2NWFkMmE0ZDY5ZTkwMTZlNDUwNjc4MTYyYmYyYzUwMmI3NjU0NjNhOTcyNjA3"></div>\n <div class="storytile__info">\n <h5>What the Pros Ride</h5>\n <div class="story-body-title">Tools of the Tour</div>\n <p>You name it, the Tour’s got it. And to battle its crazy conditions, only the best equipment will do. Here, you can see what the world’s fastest riders use, and then stock-up till your heart's content.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/roubaix-history">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2553-SL-History-Spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3w5ODgzNHxpbWFnZS9qcGVnfGltYWdlcy9oZjQvaGI2Lzg5NDQ5MDAyNzYyNTQuanBnfDA0MzNkMmM5ZGMxOGJiOGVlNzM2NTNkODcyNWQ4N2RjYmI2OTFhMzc3MWI2OWFmMDU3N2RiOTBiOWNlZTdiMTg"></div>\n <div class="storytile__info">\n <div class="story-body-title">History of the Roubaix</div>\n <p>No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/beyond-gender">\n <div class="storytile__image lazy" data-src="/medias/BRD-5579-ProductPhilosophy-SLP-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wxNTMyODZ8aW1hZ2UvanBlZ3xpbWFnZXMvaDljL2hmMS84OTQ0ODc2NTUyMjIyLmpwZ3xhNzBiOTQ0NjNkMTUzMjMxY2I3ZTc5OWUyMTBjMzk4NjQ2OTExYTVhMGNjMjEzZDcxYWEzYTYzYTgxM2MyNDRk"></div>\n <div class="storytile__info">\n <div class="story-body-title">Beyond Gender</div>\n <p>We design for the individual, and our philosophy is simple: Don’t make a difference where there isn’t one. When there is, we invest heavily in research and development. We’ll only make male- or female-specific products when there’s data to support the decision and a true performance benefit.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image lazy" data-src="/medias/ROAD-2553-SL-Hero-1440x810.jpg?context=bWFzdGVyfGltYWdlc3wxNjU4OTR8aW1hZ2UvanBlZ3xpbWFnZXMvaDNiL2gyYy84OTg2ODIxMDY2NzgyLmpwZ3xiZWJhZjAyZjJkODljNGE4YWYwZWM4Njg2ZjcyNDc1YzI4YTQzMTE2MTM1YjM4NzZmYjcwOWVlMWU1ZjY4ZTRj"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h2 class="c-hero__title">Hell Is Hereby Officially Conquered</h2>\n <div class="c-hero__copy"><p>By sourcing cutting-edge, Silicon Valley technology, we’ve engineered a bike that’s lighter than our Venge and more aero than our Tarmac. The All-New Roubaix. The most technically advanced machine we’ve ever made.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='NewRoubaixCMSLink0a'>\n \n\n\n\n\n\n\n\n\n\n \n \n \n \n\n\n<a href="/stories/roubaix" title="View Roubaix" class="btn btn-primary">View Roubaix</a>\n</div>\n </div>\n</div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/sworks-exos">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2475-Hero1-mobile.jpg?context=bWFzdGVyfGltYWdlc3w5MDk2NTN8aW1hZ2UvanBlZ3xpbWFnZXMvaDIwL2hmMS84OTE1NjIyMTMzNzkwLmpwZ3w5MjdhZjZkZDgzNDE1ZTFlYWRmMTQ4NzE0ZDY0ZmY5Mjk5Yjg2MmMzMTE1NGVlMGY4NDczNGE0ZWIxNzgxMGNm"></div>\n <div class="storytile__info">\n <h5>THE SPEED OF LIGHT</h5>\n <div class="story-body-title">INTRODUCING S-WORKS EXOS</div>\n <p>Lightness is more than just lighweight. It's when agility is met with power. It's when simply looking at your shoes, of all things, motivates you to ride.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/new-sirrus">\n <div class="storytile__image lazy" data-src="/medias/CORE-443-SirrusX-Spiff.jpg?context=bWFzdGVyfGltYWdlc3w0ODk0NTR8aW1hZ2UvanBlZ3xpbWFnZXMvaDMwL2g0NS84OTEyMDI0Nzk3MjE0LmpwZ3xhZTExODU1ODQ1ZTk5MzI2NzViOWRmMGIyYzQ3MzBkOGU5MTRmMmFiN2FkNTY0YjkxNTI5NWNkM2RiMjdkMjA1"></div>\n <div class="storytile__info">\n <h5>REAL FIT. REAL FAST.</h5>\n <div class="story-body-title">Hey, Sirrus</div>\n <p>You have places to go, people to see, and fitness goals to achieve. We get it—life moves pretty fast, so it's a good thing we made the Sirrus to help you with all of it. Wherever you're heading, Sirrus will take you there.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/recon">\n <div class="storytile__image lazy" data-src="/medias/BRD-4426-SW-Recon-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wyNTQ5Mjl8aW1hZ2UvanBlZ3xpbWFnZXMvaDdjL2gxMy84ODk4NjYwMzAyODc4LmpwZ3w2MTQ3MjBmYzI3MjVlMWQyNGNiYjg0ODdlNmU3N2E5ODU4NTgxNTIzNWZlYTcyYTY2OTlhYjdmMGFkNzFjNzM5"></div>\n <div class="storytile__info">\n <div class="story-body-title">S-Works Recon</div>\n <p>Thirty years is a hell of a long time to obsess over the perfect shoe. Then again, the result is a hell of a shoe—say hello to the S-Works Recon. Incredibly lightweight, rugged and almost freakishly cozy, Recon is the perfect shoe for anyone seeking speed over dirt, gravel or mud.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image lazy" data-src="/medias/sagan-collection-2-Hero-1440x810.jpg?context=bWFzdGVyfGltYWdlc3w2MDE0MDR8aW1hZ2UvanBlZ3xpbWFnZXMvaGY3L2gzMS84ODY2MTExOTc5NTUwLmpwZ3w3MTk2MDg2MjQ3ZTg1ZThhMGQyYThkYzVhNmVlOGYwMDhhY2Q4ZWFiMDRlZjg4OGI3M2VlY2RlOGU3ZGRmMmRl"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">AN ELEGANT REBELLION</h5>\n <h2 class="c-hero__title">The Sagan Collection</h2>\n <div class="c-hero__copy"><p>Like the man himself, the Sagan Collection masks complexity and power with a seemingly subtle exterior. Take a closer look, though, and the reality of each piece becomes clear: Its understated aesthetic is hiding the highest performing gear in the world. This is the Sagan Collection.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='SaganCollectionDrop2Link7'>\n \n\n\n\n\n\n\n\n\n\n \n \n \n \n\n\n<a href="/stories/sagan-collection-2" title="SHOP THE LATEST" class="btn btn-primary">SHOP THE LATEST</a>\n</div>\n </div>\n</div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/gb/en/stories/body-geometry">\n <div class="storytile__image lazy" data-src="/medias/BRD-3834-BodyGeometry-Stories-Spiff.jpg?context=bWFzdGVyfGltYWdlc3w1NzI2NjN8aW1hZ2UvanBlZ3xpbWFnZXMvaDlkL2hmNy84ODkzMDg3MzgzNTgyLmpwZ3wxMGMxZGY2NjM2YTViNWI2NDU4NDc2MjgwMmZlMDc3Zjg4M2FkNDgxZmQ4NjQ0Njg5NjY0ZmYzM2EyMTJiNDM5"></div>\n <div class="storytile__info">\n <h5>Ergonomically Designed, Scientifically Tested</h5>\n <div class="story-body-title">Body Geometry</div>\n <p>Body Geometry products are ergonomically designed and scientifically tested to increase performance, improve comfort, and reduce your chance of injury. No matter your riding style, the contact points between the bike and body can present a unique set of challenges. All Body Geometry equipment, however, offers personalized solutions that optimize your performance and comfort. Our passionate group of physicians, engineers, and athletes create designs that are rooted in science and approved as Body Geometry, so you can be one with your bike.<p>\n </div>\n </a>\n </div>"}