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ROVAL — PROJECT RATTLE CAN


We thought that the sea of black carbon wheels needed a bit of, well, colour… So we set our ambassadors Kriss Kyle and Elliot Philips the task to give their Roval wheels a makeover to set them apart from the rest!

Armed with some spray cans, a basement, the Roval Traverse SL & Roval Rapide CLX II wheels - Kriss and Elliot set about creating their own unique pair of hoops.

Elliot Phillips

Specialized UK Ambassador Elliot Phillips lives and breathes a "LFG" philosophy. When he’s not putting a fisheye lens or a 90’s VHS camera one inch from your face, Elliot’s travelling the world. Seeking out the gravel racing scene and documenting his entire experience 30 seconds at a time via @vcletsgetit! Him and his crux move quick… just like his edits, you know the vibe!

Kriss Kyle

Specialized Global Ambassador Kriss Kyle is the man who magically blends the worlds of Mountain Biking & BMX - he creates his own flavour with the wild ingredients of remarkable vision and flawless technique. Kriss’s ability to interact with his environment is profound and the results mind bending. Kriss’s body of work speaks for itself and we were stoked to have him involved in the project, blending his inner wild cat with a nod to the four legged members of the Kyle family.

Win a set of Roval Wheels

To be in with a shot to win a set of wheels of your own, visit a participating store listed below and complete the following steps:
1 - Complete a ROVAL decal design in store
2 - Submit your entry via Instagram Stories tagging @specialized_UK & your retailer
3 - Follow @specialized_UK

Specialized Concept Store Norwich | 12/09/2022
Specialized Concept Store Chelmsford | 26/09/22
Specialized Concept Store Harrogate | 10/10/22
Sigma Sports Hampton Wick | 24/10/22
Specialized Concept Store Bristol | 7/11/22
Specialized Concept Store Newbury | 21/11/22
Specialized Concept Store Plymouth | 05/12/22

Complete Speed
Rapide CLX II

The Rapide CLX II's provide Elliot with the performance he needs to be competitive. This latest version improves on a wheel design that has won more races on the World Tour than any other. Combining aerodynamics and lightweight materials to create a wheel that delivers maximum speed for real world riding.

The ultimate trail wheel
Traverse SL

Kriss is known for pushing the limits on what's possible on 2 wheels. The Traverse SL is designed to handle the most extreme terrains, from backcountry rock-gardens to the gnarliest bike park sessions. The carbon fibre rim durability and light-weight like no other, brought together with world class components delivers a wheel truly capable to conquer any mountain.

Competition T&C's

- The winner can select either a ROVAL RAPIDE CLX II wheelset or ROVAL CONTROL 29 wheelset.
- Prize eligibility and fulfilment is at the sole discretion of Specialized UK. To be accepted into the prize draw you must tag @Specialized_UK & your retailer in an image of your completed design via Instagram Stories.
- You must be following @specialized_UK when the winner is selected. This competition is open to UK entrants only. Deadline to enter is 29.09.22 - 23:59 GMT.
- All entries will be collectively judged after the competition closes.
- The winner will be contacted directly via dm, and announced in a post on 30.09.22.
- Please ignore messages from any accounts other than @specialized_uk - we’ll never contact you for payment.
- This giveaway is not sponsored, endorsed or associated with Instagram.