No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.
We design for the individual, and our philosophy is simple: Don’t make a difference where there isn’t one. When there is, we invest heavily in research and development. We’ll only make male- or female-specific products when there’s data to support the decision and a true performance benefit.
THE SPEED OF LIGHT
Lightness is more than just lightweight. It’s when agility’s met with power. It’s when simply looking at your shoes, of all things, motivates you to ride.
Thirty years is a hell of a long time to obsess over the perfect shoe. Then again, the result is a hell of a shoe—say hello to the S-Works Recon. Incredibly lightweight, rugged and almost freakishly cozy, Recon is the perfect shoe for anyone seeking speed over dirt, gravel or mud.
Red Hook Crit Collection
You saw it at the Red Hook Crit: Brooklyn and London Nocturne, and now, it’s finally here—the 2018 Red Hook Crit Collection. Collaboratively designed with contemporary artist Michael Reader, this collection brings bright colors and design elements that can't be mistaken out on the road. Move fast…this collection always goes as fast as a crit.
What the Pros Ride
The first week of the Tour has been nothing short of organized chaos. Fast sprints, punchy climbs, hot days, Roubaix cobbles—you name it, they’ve done it. And to battle these crazy conditions, it's taken an army of equipment from Yours Truly. Now, you can see what the world’s fastest riders are riding, and then stock-up to your heart's content.
Matt Hunter travels to South Africa and meets a trail builder who's carved a mountain bike network to rival the best trails the world over. This episode serves as a reminder of what a connection to homeland means, and how people can express it, through the eyes of local trail builder Hylton Turvey.
A MORE "EPIC" EPIC
Fast—it’s been the Epic’s calling card for more than a decade. And in that time, it's rocketed more World Champions, Olympians, and everyday racers to the podium than any bike in its class. Racing between the tape, however, isn’t the only way to worship at the altar of speed. Long, fast rides, marathon races over technical terrain—consider these the Epic EVO’s domain from now on.