{"storyHtml":"<div class="col-sm-12 col-lg-4 storytile">\n <a href="/ee/en_GB/stories/beyond-gender">\n <div class="storytile__image" style="background-image: url('/medias/BRD-5579-ProductPhilosophy-SLP-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wxNTMyODZ8aW1hZ2UvanBlZ3xpbWFnZXMvaDFiL2hjOS84OTQ0ODY1NjczMjQ2LmpwZ3w4NGQ5Mzk5Y2E4MTdkMDQ3YTBiOTIxODgwZmZjYWE1NGI3Yjk0ZGU5MzljYzZiMWJmMGFlMjljMjM0MDg3NzVk')"></div>\n <div class="storytile__info">\n <div class="story-body-title">Beyond Gender</div>\n <p>We design for the individual, and our philosophy is simple: Don’t make a difference where there isn’t one. When there is, we invest heavily in research and development. We’ll only make male- or female-specific products when there’s data to support the decision and a true performance benefit.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/ee/en_GB/stories/roubaix-history">\n <div class="storytile__image" style="background-image: url('/medias/ROAD-2553-SL-History-Spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3w5ODgzNHxpbWFnZS9qcGVnfGltYWdlcy9oNTYvaDcyLzg5NDQ4ODg0Nzk3NzQuanBnfDA3ODk1YjA2MjlmNzJmZWNiYmU1OWZlN2Q3MWRlM2I0NmRkZjAwZWRkZDM5MDU0Mjc0ZTRhZjNiN2YxMzUxNzQ')"></div>\n <div class="storytile__info">\n <div class="story-body-title">History of the Roubaix</div>\n <p>No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/ee/en_GB/stories/sworks-exos">\n <div class="storytile__image" style="background-image: url('/medias/ROAD-2475-Hero1-mobile.jpg?context=bWFzdGVyfGltYWdlc3w5MDk2NTN8aW1hZ2UvanBlZ3xpbWFnZXMvaDU3L2hlOS84OTIwMzkxMDkwMjA2LmpwZ3wwOTBiNjBmNWE0MzUzOWVhZWY5OWNkM2ZlNmNlMjcxNzFkOTU5Mzg0MzIyYzYzY2E4ZTIxZjQ2NmI3ZWIxYmE5')"></div>\n <div class="storytile__info">\n <h5>THE SPEED OF LIGHT</h5>\n <div class="story-body-title">INTRODUCING S-WORKS EXOS</div>\n <p>Lightness is more than just lightweight. It’s when agility’s met with power. It’s when simply looking at your shoes, of all things, motivates you to ride.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/ee/en_GB/stories/down-under-collection">\n <div class="storytile__image" style="background-image: url('/medias/down-under-collection-Home-SubHero-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxMDk0MDF8aW1hZ2UvanBlZ3xpbWFnZXMvaDE5L2gzNC84OTA3NTM1MDg5Njk0LmpwZ3xmMDllODhkZmZjMmYzYThhNzEyYzdhOGYzYTEzYjljMTBmNzgxOGMyZTYwM2YzOWE2ZjgwZTdkMmRjNjk0MGQy')"></div>\n <div class="storytile__info">\n <h5>You call that a collection? This is a collection.</h5>\n <div class="story-body-title">Down Under Collection</div>\n <p>You’ve come to the end of the road...phew! We promise the scroll’s over, and if you’re ready to daydream about Australian sunsets, warm weather, and sandy beaches, dig into this collection. Even on the nastiest training days, your brain will be riding through warmer times.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image" style="background-image: url('/medias/TRBO-471-Story-Hero-Main-1440x810.jpg?context=bWFzdGVyfGltYWdlc3wyNDAzOTV8aW1hZ2UvanBlZ3xpbWFnZXMvaDg1L2hkMy84ODg2NjQyMjEyODk0LmpwZ3w1OTY4ZjhmOTI0OWM0NmQ0MWI2MjdhYTVkNTMxZjBjYzJiYzYwYzc2MzE5Nzg1NWYxMGM2OWJmOGVkNGVmNzA1');"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">THE ALL-NEW TURBO LEVO</h5>\n <h2 class="c-hero__title">The Power to Ride More Trails</h1>\n <div class="c-hero__copy"><p>Put yourself in our shoes: You just made the most celebrated and awarded e-mountain bike in existence. Do you give yourself a high-five and go get donuts, or do you get to work on making something even better? We didn’t bring home the donuts, but we did create something downright revolutionary.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='NewLevoCMSLink7'>\n \n\n\n\n\n\n<a href="/stories/new-turbo-levo" title="SEE THE BIKE" target="" class="btn btn-primary">SEE THE BIKE</a>\n</div>\n </div></div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/ee/en_GB/stories/recon">\n <div class="storytile__image" style="background-image: url('/medias/BRD-4426-SW-Recon-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wyNTQ5Mjl8aW1hZ2UvanBlZ3xpbWFnZXMvaDdkL2gzMy84ODk4NjM1NzU5NjQ2LmpwZ3w4YjFhMTE1ODU5Nzg2Y2U2MTgzYmQ3ODU0MzRiN2RmOWJjZTIzNDI0NGMwZDk4ZjRhMGNkNTk0YmVlZWZjMzRm')"></div>\n <div class="storytile__info">\n <div class="story-body-title">S-Works Recon</div>\n <p>Thirty years is a hell of a long time to obsess over the perfect shoe. Then again, the result is a hell of a shoe—say hello to the S-Works Recon. Incredibly lightweight, rugged and almost freakishly cozy, Recon is the perfect shoe for anyone seeking speed over dirt, gravel or mud.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/ee/en_GB/stories/epic-evo">\n <div class="storytile__image" style="background-image: url('/medias/epicevo-storylanding-spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3wyNjg3MDZ8aW1hZ2UvanBlZ3xpbWFnZXMvaGYzL2hkZi84ODY2ODkwNTE0NDYyLmpwZ3w5N2MxOWJlYzlhZmY1NDFhZmRkMTk4ZjMzZDczM2EyYzg2ZjNkMGQxZGI2MTgxMWUyYmExNDAwY2Q2OWIzZTlj')"></div>\n <div class="storytile__info">\n <h5>A MORE "EPIC" EPIC</h5>\n <div class="story-body-title">Introducing the Epic EVO</div>\n <p>Fast—it’s been the Epic’s calling card for more than a decade. And in that time, it's rocketed more World Champions, Olympians, and everyday racers to the podium than any bike in its class. Racing between the tape, however, isn’t the only way to worship at the altar of speed. Long, fast rides, marathon races over technical terrain—consider these the Epic EVO’s domain from now on.<p>\n </div>\n </a>\n </div>\n\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/ee/en_GB/stories/ruby-isaac">\n <div class="storytile__image" style="background-image: url('/medias/IMG-9115.jpg?context=bWFzdGVyfGltYWdlc3wyNjYwNzV8aW1hZ2UvanBlZ3xpbWFnZXMvaDg2L2hjNC84ODU2MDA1OTAyMzY2LmpwZ3wzNTc2NzBjOGJjZGU4ODU1MmU4MWJjMWZmOWJiNTU1ZTEyZTNlOTFmMTM2YjhlMmI4M2Q5Y2JlYzE3NDMyZjA5')"></div>\n <div class="storytile__info">\n <div class="story-body-title">Littlest Ambassador</div>\n <p>Ruby Isaac won't back down—she's got dreams to chase and energy to burn. Gutsy and fierce, she's determined to go as fast as she possibly can on two wheels, ride her way to the Olympics, and inspire other kids to get into cycling along the way. Dream big, Ruby—you've got this.<p>\n </div>\n </a>\n </div>"}