Smoother is Faster
Smoother is FasterTo some, smoothness is merely concept. But for the all-new Ruby and Roubaix, it's the driving force behind every design decision we make, and the result are a pair of bikes like no others before them. Find out how we did it.
Alloy TechnologySome would say that aluminum's heyday has passed, but we know better. With the attention of the best minds in the business, we've continued to innovate & elevate aluminum designs, technologies, and constructions, making both professional-grade frames and hard wearing essentials.
Five More Minutes
Five More MinutesFive more minutes—it doesn’t sound like much in the grand scheme of things, but five minutes can be so much more than a few ticks on the clock. It’s five more minutes to play. Five more minutes with the ones you love. Five more minutes to relax and focus. Since the beginning, we’ve been working towards giving you your time back. Let us show you how we did it.
Tour De FranceIt’s 21 days of heaven for fans, and 21 days of torment for whoever dons the Maillot Jaune in Paris after 3,519 kilometers of racing. But what is it about this race that gets our pulses racing? In this issue of Route Scout, we’ll explore what Le Tour de France means to people, from both sides of the barriers—the riders who give their all and the fans who love it.