{"storyHtml":"<div class="col-sm-12 col-lg-4 storytile">\n <a href="/dk/en_GB/stories/beyond-gender">\n <div class="storytile__image lazy" data-src="/medias/BRD-5579-ProductPhilosophy-SLP-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wxNTMyODZ8aW1hZ2UvanBlZ3xpbWFnZXMvaGY3L2gwNy84OTQ0ODc3OTI4NDc4LmpwZ3w5OTVmOWY0YTA5ZGM4ZDQ1MGE5ZGU3NDQyNGI3ODg1ZmYzMDVkMjUxNWVlOTE4OTEyNjRiZmIxOTA0NjdjNDQ2"></div>\n <div class="storytile__info">\n <div class="story-body-title">Beyond Gender</div>\n <p>We design for the individual, and our philosophy is simple: Don’t make a difference where there isn’t one. When there is, we invest heavily in research and development. We’ll only make male- or female-specific products when there’s data to support the decision and a true performance benefit.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/dk/en_GB/stories/roubaix-history">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2553-SL-History-Spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3w5ODgzNHxpbWFnZS9qcGVnfGltYWdlcy9oOTMvaGEzLzg5NDQ5MDE4MTYzNTAuanBnfGEwN2ExNzRlYjM5YjIwZmRkNTNiN2Y0OWY2MDBlNmQ4Nzk1MjI5YThkYTNiYzc2N2IyNTg0OTY5NjQyYzNjYTg"></div>\n <div class="storytile__info">\n <div class="story-body-title">History of the Roubaix</div>\n <p>No other bike has been as dominant at Paris-Roubaix as the Roubaix. With six wins to date, our Roubaix has used the Hell of the North’s vicious cobbles as the ultimate testing ground for its lineage of revolutionary technology, proving year after year that Smoother is indeed Faster. Here is its story.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/dk/en_GB/stories/sworks-exos">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2475-Hero1-mobile.jpg?context=bWFzdGVyfGltYWdlc3w5MDk2NTN8aW1hZ2UvanBlZ3xpbWFnZXMvaGIwL2g5Ny84OTIwNDA2NzIwNTQyLmpwZ3wzMzFmMTU0MjNjY2Y5YTg0YTM1OGY0ZGIxOWMzZDNhNjFmNWZiYzFkODYzYThkZmI5MjkwMTZiM2FlZjk1NThm"></div>\n <div class="storytile__info">\n <h5>THE SPEED OF LIGHT</h5>\n <div class="story-body-title">INTRODUCING S-WORKS EXOS</div>\n <p>Lightness is more than just lightweight. It’s when agility’s met with power. It’s when simply looking at your shoes, of all things, motivates you to ride.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/dk/en_GB/stories/new-sirrus">\n <div class="storytile__image lazy" data-src="/medias/CORE-443-SirrusX-Spiff.jpg?context=bWFzdGVyfGltYWdlc3w0ODk0NTR8aW1hZ2UvanBlZ3xpbWFnZXMvaDEyL2hiZi84OTEyMDI1NTE4MTEwLmpwZ3xlOWUxMzY3NWZhMzA1ZWFmZDI5NjljZTQ0YzgwNjdkNmEzYWM3ZDhmNzZmMTk1NTFmYzdjMDc5YmM0MWQzMDY3"></div>\n <div class="storytile__info">\n <h5>REAL FIT. REAL FAST.</h5>\n <div class="story-body-title">Hey, Sirrus</div>\n <p>You have places to go, people to see, and fitness goals to achieve. We get it—life moves pretty fast, so it's a good thing we made the Sirrus to help you with all of it. Wherever you're heading, Sirrus will take you there.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image lazy" data-src="/medias/TRBO-471-Story-Hero-Main-1440x810.jpg?context=bWFzdGVyfGltYWdlc3wyNDAzOTV8aW1hZ2UvanBlZ3xpbWFnZXMvaDk4L2gyMS84ODg2NjYyODU2NzM0LmpwZ3w1NmM2NDJlNWNmYjllMTk0YTZkMGNmYzljY2UzODA0NzY1ZTdkYjJjNzJlZmNjMTg4YzA5OWUyNjBjNjUwMzVj"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h5 class="c-hero__subtitle">THE ALL-NEW TURBO LEVO</h5>\n <h2 class="c-hero__title">The Power to Ride More Trails</h2>\n <div class="c-hero__copy"><p>Put yourself in our shoes: You just made the most celebrated and awarded e-mountain bike in existence. Do you give yourself a high-five and go get donuts, or do you get to work on making something even better? We didn’t bring home the donuts, but we did create something downright revolutionary.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='NewLevoCMSLink7'>\n \n\n\n\n\n\n\n\n\n\n \n \n \n \n\n\n<a href="/stories/new-turbo-levo" title="SEE THE BIKE" class="btn btn-primary">SEE THE BIKE</a>\n</div>\n </div>\n</div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/dk/en_GB/stories/down-under-collection">\n <div class="storytile__image lazy" data-src="/medias/down-under-collection-Home-SubHero-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxMDk0MDF8aW1hZ2UvanBlZ3xpbWFnZXMvaGRkL2g0YS84OTA3NTczOTg1MzEwLmpwZ3w5NDUzZGVmZTAyNzU1NGZjYzAyNmVkZTgzM2VmYzExZjc1MjM4YjViYzc4ZTgzNDE4MmUxZjhmODUwNDkyNzc2"></div>\n <div class="storytile__info">\n <h5>You call that a collection? This is a collection.</h5>\n <div class="story-body-title">Down Under Collection</div>\n <p>You’ve come to the end of the road...phew! We promise the scroll’s over, and if you’re ready to daydream about Australian sunsets, warm weather, and sandy beaches, dig into this collection. Even on the nastiest training days, your brain will be riding through warmer times.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/dk/en_GB/stories/recon">\n <div class="storytile__image lazy" data-src="/medias/BRD-4426-SW-Recon-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wyNTQ5Mjl8aW1hZ2UvanBlZ3xpbWFnZXMvaDdhL2g5YS84ODk4NjYzNjEyNDQ2LmpwZ3xiODMwMjNjNmYyNGMzMGNiODIwMGY1NzNkOTc3ZWYwZWQ4MDVjNTU1ZWZhZTgxMDY0YWNkM2Q4MWQ4NzgwNmNk"></div>\n <div class="storytile__info">\n <div class="story-body-title">S-Works Recon</div>\n <p>Thirty years is a hell of a long time to obsess over the perfect shoe. Then again, the result is a hell of a shoe—say hello to the S-Works Recon. Incredibly lightweight, rugged and almost freakishly cozy, Recon is the perfect shoe for anyone seeking speed over dirt, gravel or mud.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/dk/en_GB/stories/equipment-of-the-tour">\n <div class="storytile__image lazy" data-src="/medias/ROAD-2223-TDF-Equipment-Stories-Spiff.jpg?context=bWFzdGVyfGltYWdlc3wzMDkwOTF8aW1hZ2UvanBlZ3xpbWFnZXMvaGI1L2hkZC84ODY4NzE2MzgwMTkwLmpwZ3w5NDM0N2MyMjcyMTFiODAzNTIwMmNlODllNWVmZjY5NDg3N2I3ODU3MTM1ZTQyNjA4NjgzYTgzYzllN2EzYzgx"></div>\n <div class="storytile__info">\n <h5>What the Pros Ride</h5>\n <div class="story-body-title">Equipment of The Tour</div>\n <p>The first week of the Tour has been nothing short of organized chaos. Fast sprints, punchy climbs, hot days, Roubaix cobbles—you name it, they’ve done it. And to battle these crazy conditions, it's taken an army of equipment from Yours Truly. Now, you can see what the world’s fastest riders are riding, and then stock-up to your heart's content.<p>\n </div>\n </a>\n </div>\n <div class="col-sm-12 col-lg-8 featured-story"> <div class="c-hero headline-desc-cta banner">\n <div class="c-hero__item">\n <div class="c-hero__image lazy" data-src="/medias/tire-factory-story-landing-hero-1440x810.jpg?context=bWFzdGVyfGltYWdlc3wxODYyNTd8aW1hZ2UvanBlZ3xpbWFnZXMvaDAxL2gzMi84ODQ2NTk1NDg5ODIyLmpwZ3w1ODRkODQ5YTdjYjJiYmM5MzdhZTIyOGI3MWMyNWU5NDRjNmVjZjIwZTVhMjBhZWFlZjZlMTVmYjNjNDdkYzBh"></div>\n <div class="c-hero__info c-hero__info--text-light c-hero__info--left ">\n <div class="text-align-left ">\n\n <h2 class="c-hero__title">Tire Factory</h2>\n <div class="c-hero__copy"><p>Perfection is all about control. To achieve it, you need to transcend the illusory and play mental premortems with every possible variable. And when it comes to tire production, it can only be achieved by controlling every step of the manufacturing process. So that's what we did. We made our own factory.</p></div>\n <div class="buttons-set ">\n <div data-promotion-ic='tireFactoryStoryPageCTA'>\n \n\n\n\n\n\n\n\n\n\n \n \n \n \n\n\n<a href="/stories/tire-factory" title="Read More" class="btn btn-primary">Read More</a>\n</div>\n </div>\n</div>\n </div>\n </div>\n</div></div>\n <div class="col-sm-12 col-lg-4 storytile">\n <a href="/dk/en_GB/stories/new-venge">\n <div class="storytile__image lazy" data-src="/medias/ROAD-1943-Spiff-660x440.jpg?context=bWFzdGVyfGltYWdlc3wxMjM5NDJ8aW1hZ2UvanBlZ3xpbWFnZXMvaDQxL2gyMS84ODY0NzcxNDA3OTAyLmpwZ3wwOGUzZGYxZmY0ZDc4ZjA1MDYxMDA2MDA1ZjFjNjZjYmM2MTM1NDE2YzA3ZjA1Mjc2ZTk5ODQwNDQ0YjQ3YzMz"></div>\n <div class="storytile__info">\n <h5>AERO IS EVERYTHING</h5>\n <div class="story-body-title">MEET THE ALL-NEW VENGE</div>\n <p><p>\n </div>\n </a>\n </div>"}