Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you’ll find them.
Trail builders are the unsung heroes of mountain biking. We are changing that. Specialized Soil Searching is a movement to recognise, celebrate, and support the trail builders who help shape our sport and our stoke.
Helping riders make data-driven decisions to improve the ride.
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