Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you'll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
The world's most decorated and discerning riders choose Specialized. Find out why.
Helping riders make data-driven decisions to improve the ride.
The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.
Safety is the name of the game when it comes to bicycle helmets, but to make one wearable, there has to be more to a design than a fortress of foam. It takes cutting-edge technology, ergonomic research, and an intensive labor of aerodynamic love to ensure that you provide the most comfortable, breathable, and attractive protective designs. This is what we do every day, and as hard as it is, we wouldn't have it any other way.