Since 1974, we've had one goal: Innovate and inspire to improve riders' lives.
Innovate or Die. Three words behind every design decision we make.
Bikes are part of a greater culture with tremendous stories. This is where you'll find them.
We recognize that the decisions we make have social and environmental impacts and that we are responsible for minimizing them.
The world's most decorated and discerning riders choose Specialized. Find out why.
Helping riders make data-driven decisions to improve the ride.
The Specialized Foundation uses cycling as a tool for children to achieve academic, health, and social success.
When it comes down to fine-tuning your dream bike, look no further than our full line of bicycle components & accessories. We have a complete assortment of bike equipment, all of which has performed at the highest level of sport. So, whether you're looking for an upgrade, or you're just adding the finishing touch to your road or mountain bike, you came to the right place.