Logo Icon
Search Icon
Clear Icon
Logo Icon
  • Bikes
  • Parts
  • Apparel
  • Accessories
  • Custom
  • Sale
  • Inside Specialized
  • Support
  • Logo Icon
    Custom
    Arrow Back Icon
    Logo Icon
    Inside Specialized
    Arrow Back Icon
    Clear Icon
    My Location

    Enter your ZIP code so we can provide the most accurate inventory and delivery information.

    Location Pin Icon

    Use My Location

    See Full Map
    Clear Icon
    Set Your Preferred Retailer
    Search icon
    Location Pin Icon

    Use My Location

    See Full Map
    My Retailer

    None saved

    Other Stores Near You

    S-Wrap HD Handlebar Tape

    Delivery Icon

    We deliver! Just say when and how.

    The S-Wrap HD Handlebar Tape sets the mark for high performance comfort. It features a diamond texture for incredible grip, as well as a gel backing that pulls double duty. By this, we mean that the gel adds a bit more cushion to the hands, while also helping to absorb road vibration. It also makes re-installation on other sets of bars a breeze. Additionally, this tape is incredibly tough and durable, so you get the Holy Grail of handlebar tape—strong and comfortable.

    Rider Reviews

    • 3.3
    • 17 Reviews

    Wore very quickly

    I got the bright orange tape for my Diverge and within 200 miles the tape was completely worn down to the white foam and looked like trash. Super disappointing for $36 bar tape.

    Would Recommend?
    No

    Name:
    Tyler O.

    Helpful?

    Love the colours.

    Love the colours.

    Would Recommend?
    No

    Verified Buyer

    Icon

    Name:
    Guest G.

    Helpful?

    Holographic

    150km on bike and holographic ""coating"" is already coming off. Worst tape I've ever had. Would not recommend to anyone


    Name:
    Kes

    Helpful?

    No glue on tape ??

    This Specialized roubaix white tape had no adhesive strip on the back ? The little extra bits of tape did , but not the roll of handle bar tape. So I've had to use uhu glue that I have had to buy separately .


    Name:
    Steve

    Helpful?

    Bar Tape wears

    I was provided with this bar tape after the stuff that my bike came with began to lose the green colour and you could see black bits. The bar tape they have given me was provided in September last year. Taking into account that the winter has been in between then and now and I dont do winter rides on my baby. The bar tape is showing white bits on the edges where my hand go which isnt very good.


    Name:
    Merlin

    Helpful?

    This is in NO WAY BLUE OR PURPLE

    I ordered this. Not only is it twice as expensive as any other bar tape but it isn't even slightly close to what is pictured above. If the reflecting part wears off, what's the point. I haven't been this annoyed in a long time.


    Name:
    Kelli

    Helpful?

    Only tape I'll use!

    I love the S-Wrap HD, specifically the texture (black). I've been using this tape on my Allez and Tarmac since 2016 and it is the only tape I'll use. The texture provides excellent grip and control while the gel offers all day comfort. And I've found this tape to easily last all year under all sorts of conditions. Certainly my favorite and I would recommend this to all.


    Name:
    Rich C.

    Helpful?

    Nice quality

    Feels soft and absorbs the street bumps really good.


    Name:
    Pete

    Helpful?

    Outstanding bar tape

    This is the best bar tape I have used to date. Not sticky but yet has a great textured fell to it. Easy to install/wrap with no ripping or tearing. The finished look is simply stealth and outstanding. I would recommend this tape anytime to everybody was asks!


    Name:
    Acard

    Helpful?

    Love this color!

    I really like the holographic tape; however, it drives me crazy that it looks a different color on each handlebar side. It may have something to do with the tape wrapping in opposite directions, but that's necessary. Maybe it will be different outside in the natural light.


    Name:
    4 R.

    Helpful?