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When we all started riding, we did it because it was fun. Shoot, the only rule when we were kids was to be home before the streetlights turned on. But as adults, there are more rules than we care to count—straight on down to what hashtag to use when you post your ride. Well, we say forget that business. The Roll is newly dubbed re-claimer of fun, and hey, we won't tell anyone if you want to get a workout in, either.
The Roll is the kind of bike you want to put your mark on—and that's just what we let a bunch of Specialized designers do. Take a little internal competition, a little imagination, and let the good times Roll.