Wednesday, June 26, 2013
A BETTER LOOK AT AERO The more aerodynamic you are, the faster you're able to go. It's a simple concept backed by advanced technology. Races can be won and lost by seconds. The S-Works Evade helmet helps you find those extra seconds. We started development on the S-Works Evade because we wanted to incorporate the aero technology of a TT helmet with the benefits of a traditional road helmet into a package that made sense.
Rather than adapt a TT helmet for the road, we designed an entirely new concept. The S-Works Evade truly is the best of both worlds. It has nearly the same aero advantages as a TT helmet, with equally as efficient air cooling and ventilation as our road helmets. The super lightweight design ensures that it's just as comfortable and quiet in the wind as well. Oh, and it looks like a proper cycling helmet, too.
RESEARCH & DEVELOPMENT The R&D process began with the fastest helmet in the world, S-Works + McLaren TT. We figured using a helmet that's won time trial stages of the Tour de France, Giro d'Italia, and the Vuelta a España was a pretty fast place to start. Using what was learned, we then focused on making a road-worthy helmet that didn't skimp on ventilation.
NO COMPROMISE Typically, when it came to cycling helmets, riders were forced to choose between aerodynamically efficient and well-ventilated. Time trial helmets are fast but have a limited application because of their size, weight, and lack of ventilation. Road helmets, on the other hand, are extremely lightweight and well-ventilated but not terribly aerodynamic. With the brightest minds in the business and access to the most advanced research and development tools, we discovered that compromise no longer must be made.
MADE IN RACING It's not just a tagline, it's a fact. The S-Works Evade was developed for and with riders from teams Omega Pharma-Quick-Step, Astana, Saxo-Tinkoff. What were the results? Five stages and the points jersey at the Giro d'Italia for Mark Cavendish, an uphill TT win for Vincenzo Nibali at the same race, and Tom Boonen taking top honors at Heistse Pijl. Not a bad professional debut. #AEROISEVERYTHING