For the woman who is looking for the speed of a road bike with the comfort and confidence that comes with a flat bar, the Vita delivers. For exercise, commuting, or hitting the open road, the ideal bike is versatile, light, and fast—one that’s comfortable enough for recreational rides, but packs enough performance for the occasional event ride or triathlon.
WHAT All-new double butted A1 Premium
Aluminum Vita frame featuring women’s
fitness geometry, smooth welds, full fender
and rack compatibility, internal cable
routing, and improved tire clearance.
WHY To create the best fitting, most
versatile, and most attractive
fitness-inspired bike for women.
HOW Our engineers optimize the frame’s tube
shapes and diameters specifically for
women to maximize compliance and
fit—an example being the Vita’s hourglass
seatstays, which add compliance for more
comfort. By lengthening the chainstays
and modifying the frame, we’ve built in
more tire and fender clearance this year.
WHAT BG Women’s Riva Road saddle, BG
Women’s Comfort grips, and size-specific
WHY To ensure that female riders get the
most comfort and best fit out of every
HOW Through pressure mapping studies with
Dr. Roger Minkow, we optimize the foam
densities and cutaways in our saddles
to relieve soft tissue discomfort. Grips
are designed with varying thickness to
anatomically contour to the hands, and
crank lengths are chosen based on
female rider sizes.
WHAT Viscoelastic surface dampers integrated
into the Vita fork.
WHY Absorbs road vibration to minimize fatigue
and create a more comfortable ride.
HOW Vibrations travel from the road through the
wheels and up through the frame. Putting
dampers at the mid-section of each fork leg
helps dissolve vibrations as they travel up
the fork, before they reach the rider’s hands