LATEST NEWS
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Choose Your Weapon

Whether it be the all-mountain Enduro, the legendary Stumpjumper FSR, speed-minded Camber, or the only full-suspension 29er World Champion Epic, the perfect mountain-slaying bike is waiting for you. So go ahead, choose your weapon.
Tuesday, January 21, 2014 | Details

Get Fit For The New Year

Make sure your resolutions aren’t all work and no play with fitness bikes and perfectly paired equipment to make you a better you this year.
Friday, January 10, 2014 | Details

2014 EPIC - THE GOLD STANDARD REDEFINED

After a decade of dominating XC mountain bike racing, the world championship and Olympic gold winning Epic breaks new ground. An array of innovations—lighter and stiffer frames, advanced suspension technology, new Roval wheels, SWAT storage systems, and more—make the fastest bike on the trail even faster.
Tuesday, January 7, 2014 | Details

ALIAS - ONE BIKE, TWO PERSONALITIES

The Alias—part road bike, part triathlon bike—is the perfect choice for these women, who typically don’t want to buy (or store) two bikes for different needs. This bike will be a very attractive option to many first-time triathletes just getting into the sport, due to its versatility and features. We believe the Alias presents a huge opportunity to get in on this fastexpanding market and grow your women’s business through triathlon.
Monday, January 6, 2014 | Details

D'Aluisio Smartweld Technology

The timeline of bicycle construction materials is a short read. It started with steel, had a brief tango with titanium and aluminum before being completely dominated by carbon.
Sunday, January 5, 2014 | Details

S-Works catalog now online

S-Works products are known for brilliant innovation and design. We are happy to present the brand new S-Works catalog for 2014. Browse or download and enjoy!
Tuesday, November 19, 2013 | Details