WHAT Frames made of corrosion-resistant aluminum tubing, utilizing ORE (Optimized Radius Engineering) on the down tube.
WHY Creates the best balance of light weight, strength, durability, and value.
HOW By controlling everything from the raw material to the extrusion, butting, swaging, and heat treatment of the tubes, we can optimize our Hardrock bikes for the given ride experience. ORE, specifically, increases weld surface areas at headtube junctions for greater strength, while shaving material in non-critical areas.