© 2013 Specialized Bicycle Components. All rights reserved.
UNITED KINGDOM / ENGLISH CHANGE REGION
Monday, August 19, 2013
"THE SINGLE BEST PLACE TO ENHANCE EVERY RIDER'S EXPERIENCE IS WITH THE TYRES. IT AFFECTS EVERYTHING: HOW FAST THE BIKE ROLLS, HOW WELL IT CORNERS AND BRAKES, TYRES ARE THE FOUNDATION OF EVERY RIDE." - MIKE SINYARD, Founder & President
TYRES ARE IN OUR BLOOD Our enduring tradition of excellence began in 1976 when Mike Sinyard introduced the first product ever under the Specialized banner, the Touring Tyre, followed two years later by the Turbo – the first clincher to offer performance equal to tubulars. Almost 40 years later, we're revolutionising the Turbo name again.
Working with our very own bicycle tyre compounding guru, Wolfgang Arenz, we've developed a completely proprietary - and completely revolutionary - new rubber compound called Gripton. Already seen propelling riders like Mark Cavendish and Tony Martin to stage victories in the Giro and the Tour, Gripton represents a new level of tyre performance for all racers.
Introducing the new S-Works Turbo, our top-tier clincher, tubeless, and tubular performance tyre. By redesigning the compound, we're able to redesign what tyre performance should be.
S-WORKS TURBO GB LTD TYRES On the 23rd June Mark Cavendish of Omega Pharma Quick Step won the British National Road Race Championship on the streets of Glasgow around what will become the Commonwealth Games Road Race circuit. On the day he raced his S-Works Venge to victory, equipped with wheels rolling along on Specialized S-Works Turbo tyres. In order to celebrate his victory we have created a special set of S-Works Turbo GB tyres complete with the National flag on the side of them - Available at participating Specialized dealers.
A WINNING FORMULA The entire process for developing the S-Works Turbo Tyre is finely honed to ensure the best outcome. This is how we do it:
GET THE INGREDIENTS RIGHT We are in constant contact with raw material suppliers to use or tune their latest developments to make our compound faster, better handling, and longer lasting.
CONTROL THE MIX The Gripton compound is engineered carefully. Every ingredient that goes into it is fixed at a certain value for a reason. Developing the new formula is a lesson in balance.
MANUFACTURE WITH CARE We do countless process trials to find the right way of producing compounds. When we have all parts ready, defined and tested in prototyping, only then we approach our best manufacturing partner for serial production. We then work with the factory to control quality in every production step.
REFINE TO IMPROVE The new Gripton compound's performance has been tested, not only against previous designs, but against benchmark competitors' tyres. Iterations of new compound formulations were shared with team Omega Pharma-Quick Step through sample tyres, and feedback then collected on how they performed. As riders we can relate to pro rider feedback and we use it to drive development.