CARPE-DIEM (SEIZE THE PODIUM)

Monday, January 12, 2015

Whether your start line is a World Cup race or right out your front door, every rider knows that cycling is a sport of moments to be seized. The pro women of the Boels-Dolmans Cycling Team, powered by Specialized-lululemon, are certainly going to have everything they need to maximize key moments this season.

The first ingredient in to this potent mix is S-Racing. Continuing on from 2014, S-Racing will once again provide the team with the of products (bikes, helmets, shoes, saddles), support, and expertise to ensure these world class athletes can perform at their peak and seize as many podium spots as possible throughout the season. Insights garnered from this relationship, particularly on the product development side, can then be transferred directly to you, the rider, enabling you to ride your best, whether it be spinning around the park or in your 100th race.

Then there’s the team itself. Stacked with GC contenders, TT specialists, sprinters, and classics riders, Boels-Dolmans is fast becoming a powerful force to be reckoned with. It’s impossible not to be excited about what these women are going to do to light up the peloton in 2015.

2014 World Cup overall winner and London Olympic Silver Medalist, Lizzie Armitstead, will once again bring her flair for getting to the point on and off her S-Works Amira to every race, while Dutch phenom, Ellen van Dijk, is keen to wear the rainbow stripes again and has her sights on regaining the World Individual Time Trial title aboard her Shiv TT.

Evelyn Stevens., the gutsy American renowned for her relentless spirit and engine, joins the team this season and is eager to play an important role in the team. Her time-trialing prowess will no doubt strengthen Boels-Dolmans’ chances at Worlds in the TTT. Adding depth to the roster and rounding out riders to watch for the season is Chantal Blaak, the exciting Dutch talent who is one of those young riders who proves the future looks bright for women’s cycling.

Support for the team includes time in the wind tunnel for aerodynamic testing, advanced product testing, and the service of Body Geometry Fit, which enables riders like Van Dijk and Armitstead to stay comfortable and efficient on their Amiras and Shivs. With Body Geometry Fit, everyone from professionals to recreational riders can take advantage of improved power and efficiency, and a decreased chance of injury thanks to the ergonomically developed and scientifically tested protocol—the same service found at Specialized dealers around the world.

The partnership between Boels-Dolmans and Specialized-lululemon is, in itself, a moment recognized. For over 10 years, Specialized has been focused on keeping the momentum and excitement going for women’s cycling, while both Boels and Dolmans have been active in raising the profile of women’s racing. This shared vision and passion in continuing to evolve the sport will provide a solid foundation for Specialized and Boels-Dolmans to further raise the profile of the women’s peloton on the world stage. With increased exposure to women’s cycling at the professional level we can all get inspired and motivated to ride.

The 2015 racing season will be loaded with seize-able moments for the women of Boels-Dolmans. With the support of S-Racing and sponsors, and armed with the best bikes and equipment in the pro peloton, riders like Armitstead and Van Dijk are primed to capitalize on every opportunity. Visit your local Specialized dealer to find products, equipment, and support that will help you discover and take advantage of your own seize-able moments on rides.

Your Ride. Your Rules.

American Champ, Megan Guarnier, looking aero in her S-Works TT helmet.
The all-new Boels-Dolmans colorway for the high-performance S-Works Amira.
A Boels-Dolmans rider during a lap of the velodrome in Valencia, Spain.
The S-Works Shiv TT, the perfect tool for the time-trial specialists on the team.

Lizzie Armitstead, working with S-Racing to determine the most efficient TT position for her.
British champ, Lizzie Armitstead, has her sights on the Classics this season.