If city streets look like one big video game to you, the Roll is your avatar. Fast lines and
stripped down for speed, the Roll is the kind of bike that makes you want to dodge,
weave and glide your way through everything the city throws at you. Turn some heads
as you go, and trust that the Roll’s steel frame can not only handle it, but is picking up
extra lives and bonus points.
WHAT Full-butted Cr-Mo frame on Roll 1, Roll 8, and Roll 7.
WHY Full Cr-Mo creates a durable and comfortable frame without destroying your wallet. The steel frame provides a compliant platform for a smooth ride quality.
HOW We start with quality, custom-butted frame tubing, add custom dropouts and brake arch for form and function; then test the hell out of the frame—so we know it can do more, handle more, and ride better than the competition.
"FLIP/FLOP" REAR HUB
WHAT Roll 1 features a reversible rear hub with fixed gear on one side and freewheel thread on the other.
WHY Gives riders more versatility, while keeping set-up simple. Those not confident riding fixed gear can still get the look they want.
HOW Wheel comes with a fixed gear cog and lock-ring on one side and a single-speed freewheel on the other. With a simple flip of the rear wheel, the rider can choose the way they want to ride. Brakes, housings, and levers are also easily removed or installed.
DEEP SECTION WHEELS
WHAT Deep section rims with high-flange hubs.
WHY Strong, efficient, and fast.
HOW Deeper rims and high-flange hubs use shorter spokes than the typical low flange/box rim, which creates a stiffer and more durable wheel overall.
WHAT Roll 8 models feature cassette hubs.
WHY Stronger and lighter than free-wheel setup.
HOW Cassette hubs eliminate the weak spots in the axle seen in freewheel systems, and allow for lighter overall weight with much greater durability.