Deflect and Protect

Monday, January 14, 2013

THE NEXT INNOVATION IN ATHLETIC SKINCARE

Harmful UV rays can damage skin even on cloudy days. DeflectUV is wearable UV protection that breathes well and keeps skin safe on rides, whether the sun is out or not. Our entire apparel collection is based on giving riders the best UV protection in these conditions, which is why every garment we make has a minimum UPF 30 and up to UPF 50 UV protection rating.This isn’t a spray or chemical lotion—it’s fabric-based skincare cyclists can wear on every ride.

The Skin Cancer Foundation recommends Specialized apparel with DeflectUV as an effective UV protectant. Per strict guidelines, each garment is labeled with a UPF rating. UPF is the rating system used for fabrics, similar to SPF found on sunscreen lotions.




AN EXTRA LAYER OF PROTECTION

Hear what happened to apparel development team member, Kevin Franks, while the Spring apparel collection was under development.

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