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AUSTRALIA / ENGLISH CHANGE REGION
Monday, January 21, 2013
“Riding is my release from stress, and anything else life throws at me. It’s the best kind of therapy and ‘Me time.’”
Before the 2013 Ruby ever hit the showroom floor, it spent time being put through its paces by the women of Specialized via Project Black, an internal field test program that runs across the development of all Specialized bikes. Meet Mallory Burda, one of those riders, and see why she's a Ruby rider.
What I do at Specialized “I work in USA Sports Marketing managing our Pro and Elite Road, Triathlon, and Ambassador Programs, and also the USA Dealer Grant Program. I’m inspired every day knowing and working with powerful, strong, smart athletes—they keep me coming back to the office every day and love what I do.”
Why I ride “Riding is my release from stress, and anything else life throws at me. It’s the best kind of therapy and ‘Me time.’ There’s no better feeling in the world then being in shape and fast on my bike. I enjoy the personal connections you can make with people you see and talk to every day, or even those you’ve just met. A good ride can be a social affair, or an escape. Whether you choose to go on the Saturday morning slugfest, or take off on the back roads on a solo escape from the cars, you get to stay in control and make the rules when you ride.”
Favorite rides “I grew up in Santa Cruz County, so you’ll always find me riding there. There are so many roads, climbs, and places to explore. I also love riding when I travel to new places around the country. Some of the best road rides I’ve ever had were in Philly, Hawaii, Colorado and Seattle. One of my favorite rides is the ride to Santa Cruz from work—after a long day there’s nothing better than to get on your bike and decompress on the 37 miles home over the mountains.”
Why I’m a Ruby Rider “I love semi-long road rides with big climbs, great descents, and lots of time to think, and a Ruby is perfect for that.”
Thoughts on Project Black “It’s great knowing your input affects the development of the bike. It doesn’t matter if I’m out in the mountains by myself, riding with a bunch of friends, or even throwing down in the Specialized lunchride, I know that the feedback I’m giving is important. When I see someone out riding a Ruby—someone who went out and paid their hard-earned money for it and is having an amazing ride—I had just a little something to do with that. That’s pretty awesome.”
Ruby Project Black