Vita riders want the speed of a road bike with the comfort and confidence that comes from a flat bar. Whether exercising, commuting, or hitting the open road, their ideal bike fits great out of the box and is versatile, light, fast, and stable—one that’s comfortable enough for recreational rides, but still packs enough performance for the occasional event ride or triathlon.
WHAT Double-butted E5 alloy Vita frame featuring women’s Fitness geometry, smooth welds, full fender and rack compatibility, internal cable routing, and improved tire clearance.
WHY To create the best fitting, most versatile, and most attractive fitness-inspired bike for women.
HOW Our engineers optimize the frame’s tube shapes and diameters specifically for women to maximize compliance and fit—an example being the Vita’s hourglass seatstays, which add compliance for more comfort. By lengthening the chainstays and modifying the frame, we’ve built in more tire and fender clearance this year.
WHAT BG Women’s Riva Road saddle, BG Women’s Contour grips with built-in bar ends, and size-specific crank lengths.
WHY To ensure that female riders get the most comfort and best fit out of every contact point.
HOW Through pressure mapping studies with Dr. Roger Minkow, we optimize the foam densities and cutaways in our sad-dles to relieve soft tissue discomfort. Grips are designed with varying thickness to anatomically contour to the hands, and crank lengths are chosen based on female rider sizes.
WHAT Viscoelastic surface dampers integrated into the Vita fork.
WHY Absorbs road vibration to minimize fatigue and create a more comfortable ride.
HOW Vibrations travel from the road through the wheels and up through the frame. Putting dampers at the mid-section of each fork leg helps dissolve vibrations as they travel up the fork, before they reach the rider’s hands and body.